Kurukshetra
University
Kurukshetra
assignmentOnCadbury Indian ltd.
Submitted By :
Sumeet SinghRoll No. (89)
Sr.No.Subject Covered
Page No.1About Company2HeritageFew Facts about Company
Some AchievementsBusiness ValuesStrategyQuality MaintenanceHow Chololate MadePastle AnalysesAbout the Company
Cadbury India
Cadbury is a leading global confectionery company with an outstandingportfolio of chocolate, gum and candy brands. They employ around 50,000people and have direct operations in over 60 countries, selling our products inalmost every country around the world.In India, Cadbury began its operations in 1948 by importing chocolates. After 60years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (HimachalPradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). Thecorporate office is in Mumbai. Their
core purpose
"creating brands people love" captures the spirit of whatwe are trying to achieve as a business.Currently Cadbury India operates in four categories viz.
ChocolateConfectionery
,
Milk Food Drinks
,
Candy
and
Gum
category. In the ChocolateConfectionery business, Cadbury has maintained its undisputed leadership overthe years. Some of the key brands are
Cadbury Dairy Milk
,
5 Star
,
Perk
,
Éclairs
and
Celebrations
. Cadbury enjoys a value market share of over 70% - thehighest Cadbury brand share in the world! Our flagship brand Cadbury DairyMilk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.In the Milk Food drinks segment our main product is
Bournvita
- the leadingMalted Food Drink (MFD) in the country. Similarly in the medicated candycategory
Halls
is the undisputed leader. They recently entered the gums
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