Fast Moving Consumer Goods (FMCG) are popularly named as consumer packaged goods.TheIndian FMCG sector is the fourth largest sector in the economy with a total market size in excessof US$ 13.1 billion and it creates employment for 3 mn people in downstream activities. Withinthe FMCG sector, the Indian food processing industry represented 6.3 per cent of GDP andaccounted for 13 percent of the country's exports in 2003-04 . It has a strong MNC presence andis characterized by a well-established distribution network, intense competition between theorganized and unorganized segments
FMCG Category and products
1.Household Care Fabric wash (laundry soaps and synthetic detergents); household cleaners(dish/utensil cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides and mosquitorepellents, metal polish and furniture polish).2.Food and Health beverages; soft drinks; staples/cereals;3.Beverages bakery products (biscuits, bread, cakes); snack food; chocolates; ice cream; tea;coffee; soft drinks; processed fruits, vegetables; dairy products; bottled water; branded flour; branded rice; branded sugar; juices etc.4.Personal Care Oral care, hair care, skin care, personal wash soaps); cosmetics and toiletries;deodorants; perfumes; feminine hygiene; paper products.
1.Large domestic market2.Growing incomes at both the rural and the urban level3.India - a large consumer goods spender4.Availability of raw materials