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Brand Loyalty Ppt

Brand Loyalty Ppt

Ratings: (0)|Views: 4,381 |Likes:
Published by Arif Khan

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Published by: Arif Khan on Apr 24, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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What does loyalty mean to businesses ? 
LOYALTY
 
Retention of Customers?
 
Retention of Customers?RepeatPurchases?
 
RepeatPurchases?Create ProfitableCustomers ?
 
Create ProfitableCustomers ?Acquisitionof Customers?
 
Acquisitionof Customers?MoreInformation onCustomers ?
 
MoreInformation onCustomers ?Reward LoyalCustomers ?
 
Reward LoyalCustomers ?Just Another Marketing Program ?
 
Just Another Marketing Program ?
Reality
««
.
«
.cou
ld be all
of 
the ab
ov
e !!!!
 
ome insights ---Customer & Company perspective
Tr 
eat p
of 
itable and
u
np
of 
itable
cus
t
om
e
s
di
ff 
e
ently
Tr 
eat p
of 
itable and
u
np
of 
itable
cus
t
om
e
s
di
ff 
e
ently
off 
e
 
off 
e
 
right mix right mix 
of 
P
o
d
uc
t, P
i
c
e, Se
v
i
c
e Deli
v
e
y & Relati
o
n
s
hip bene
it
sof 
P
o
d
uc
t, P
i
c
e, Se
v
i
c
e Deli
v
e
y & Relati
o
n
s
hip bene
it
s
deli
v
e
 
tangible
v
al
u
e in p
o
p
o
ti
o
n t
o
the
v
al
u
e the
cus
t
om
e
b
ing
s
t
o
the
com
pany
C
us
t
om
e
s
new pe
s
pe
c
ti
v
e
of 
Rewa
d
s
(
L
o
yalty )
1
.
Ca
s
h
v
al
u
e2
.
Rede
m
pti
o
n
o
pti
o
n
s3.
A
s
pi
ati
o
nal
v
al
u
e4
.
Rele
v
an
c
e5
.
C
o
n
v
enien
c
e
L
o
yalty initiati
v
e
s
a
e n
o
t
s
h
o
t te
m
 
m
a
rk
eting t
oo
l
s.
 
T
hey
s
h
ou
ld
Communication
t
o
be t
an
s
pa
ent, ti
m
ely and
focuss
edt
o
be t
an
s
pa
ent, ti
m
ely and
focuss
ed
----Immediate gratification----More Choice----Feel Good factor ----Does it make sense----Ease of availing rewar
Consistent 
a
c
oss
all
cus
t
om
e
t
ouc
h p
o
int
s
 
L
o
yalty initiati
v
e
s
 
mus
t al
so
be p
of 
itable
 
What does loyalty mean to the customer today ? 
Primarydrivers
Physical product
Service product
Service delivery
Service environment
Ethics
Image
Reputation
Positioning
Loyalty Programs
Co Brands
Alliances
Special treatment
Affinity
Customer community
rice
roduct / service* Brand**Relationship
Purchase price
Effort
Time
Customer cost of using your product 
Complete Customer 
³ 
Relationship
´ 
Experience

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