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Page 1 of 81
This Book is Only the Beginning! Online Seminar Series Coming! ...................
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Remarkablogger Workbook: How to Start a Business Blog .......................................... 6
 
Who This Book is For..................................................................................................................... 7
 
What You’ll Find in How to Start a Business Blog ............................................................. 7
 
Who is Remarkablogger? ............................................................................................................. 9
 
Why am I giving away all my best ideas in a free book? .............................................10
 
11-Step Process to Starting a Business Blog ....................................................................11
 
Step 1: Understand Blogging in General .............................................................................12
 
You Don’t Know What a Blog is? You’re Kidding, Right? ................................................... 12
 
Practical Definition of a Blog and Blogging ...................................................................... 14
 
How Blogs have Changed Recently .................................................................................. 15
 
Workbook Exercise: Understanding Blogging in General .............................................17
 
Step 2: Know the Benefits of Blogging for Business ......................................................19
 
Why You Should Have a Blog ........................................................................................... 20
 
Blogs are Easy ................................................................................................................ 20
 
Blogs are Cheap ............................................................................................................. 21
 
Choice of Designs........................................................................................................... 22
 
 
Page 2 of 81
Blogs are Easily Extensible .............................................................................................. 22
 
Wealth of Help and Resources ......................................................................................... 23
 
Better Search Findability ................................................................................................. 23
 
Blogs Encourage Interaction ............................................................................................ 24
 
What if You Already Have a Website? ............................................................................... 24
 
Exercise: The Benefits of Business Blogging .....................................................................26
 
Step 3: Understand Who You’re Blogging For ...................................................................27
 
Your Ideal Customer ....................................................................................................... 27
 
Why Bother? ................................................................................................................... 30
 
Exercise: Create a Portrait of Your Ideal Customer ........................................................31
 
Step 4: Determine the Purpose and Goals of Your Business Blog ...........................32
 
Purpose .......................................................................................................................... 32
 
Goals ............................................................................................................................. 33
 
Exercise: Determine the Purpose and Goals of Your Business Blog ........................34
 
Step 5: Determine the Authors of your Business Blog ..................................................35
 
Choose the Willing .......................................................................................................... 36
 
Get Samples ................................................................................................................... 36
 
Exercise: Choosing Authors for a Business Blog .............................................................37
 
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