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This Book is Only the Beginning! Online Seminar Series Coming! ...................
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How to Start a Business Blog
Info and Rating
Sections
« prev | next »- Who This Book is For
- What You’ll Find in How to Start a Business Blog
- Who is Remarkablogger?
- Why am I giving away all my best ideas in a free book?
- 12-Step Process to Starting a Business Blog
- Step 1: Understand Blogging in General
- You Don’t Know What a Blog is? You’re Kidding, Right?
- Practical Definition of a Blog and Blogging
- How Blogs have Changed Recently
- Workbook Exercise: Understanding Blogging in
- Step 2: Know the Benefits of Blogging for Business
- Why You Should Have a Blog
- Blogs are Easy
- Blogs are Cheap
- Choice of Designs
- Blogs are Easily Extensible
- Wealth of Help and Resources
- Better Search Findability
- Blogs Encourage Interaction
- What if You Already Have a Website?
- Exercise: The Benefits of Business Blogging
- Step 3: Understand Who You’re Blogging For
- Your Ideal Customer
- Why Bother?
- Create a Portrait of Your Ideal Customer
- Purpose
- Goals
- Step 5: Determine the Authors of your Business Blog
- Choose the Willing
- Get Samples
- Exercise: Choosing Authors for a Business Blog
- Step 6: Determine the Business Blog’s Policies
- Exercise: Draft a Company Blogging Policy
- Blog Platforms
- What if You Already have a Website?
- Step 8: Design Considerations
- Exercise: Deciding Factors for Blog Design
- Step 9: Choose Blog Categories and Tags
- Categories
- Tags
- An Example of Categories and Tags
- Step 10: Write the Initial Content
- Conventional Wisdom
- How Much Initial Content?
- Should You Backdate Your Initial Content?
- Exercise: Draft Initial Content Ideas
- Step 11: Draft a Comment Policy
- To Comment or Not to Comment
- Problems are Opportunities
- Comments and Blogging Go Together
- Craft a Comment Policy
- Step 12: Develop a Crisis Management Plan
- If a Crisis Hits Before You Have a Blog
- Creating a Blog Crisis Management Plan
- Exercise: Draft a Crisis Management Plan
- You Have a Blog. Congratulations. Now What?
- Posting Frequency
- Future Publishing
- What the Heck Do I Blog About?
- The 10 Types of Freelance/Business Blog Posts
- 1. Customer success stories
- 2. Product or service tips and tutorials
- 3. Upcoming products or services information
- 4. Request feedback from customers
- 5. News and announcements
- 6. Industry news
- 7. What to look for in a…
- 8. What to watch out for from…
- 9. Related interests
- 10. Product, service, or process explanations and stories
- An Introduction to Gateway Blogging
- Glossary
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