High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
MTV NetworksCross RatingsProject
May 19, 2008
Cross Ratings Project
•
Definitions and review of methodology
•
Do time on station and audience flow patterns differby MTV network?
•
Time on channel
•
Set top box group statistics
•
Audience flow patterns
•
Conclusions
•
Next steps
Data Collection Definitions
•
[A]STB: [Advanced] Set Top Box
•
Viewing Level Group: STBs are labeled by the amount of timespent tuned to a network for a given period of time -- “Heavy”, “Medium” or “Light”
•
Rating: The ratio of the number of viewers of a network tothe total number of viewers in the sample
•
Cross Rating: The rating of one network drawn from a subsetof viewers that watch a second network
•
Ratings Ratio: the ratio of the rating of a given network for aparticular STB viewing-level-group to that of the rating for thenetwork from the total sample
Add a Comment