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My Pricing- Ppt

My Pricing- Ppt

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Published by vishirao

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Categories:Types, Business/Law
Published by: vishirao on Apr 26, 2010
Copyright:Attribution Non-commercial

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11/22/2012

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--
PRICINGPRICING
--
 
 
Pricing
 The amount of money charged for aproduct or service, or the sum of thevalues that consumers exchange for thebenefits of having or using the productor pricing.
o
o
 The money charged for a product or aservice
o
Cost
is incurred to thesupplier/producer insupplying/producing the product
o
Price
is aid b the buer to acuire
 
Importance of price tomarketers
Price is a key element in the marketing mixbecause:
 
Directly
- Price relates directly to the generation of totalrevenue
-Price is also the only marketing mix elementthat generates revenue, others are costs
Indirectly
-Price can be a major determinant of thequantity of goods sold
-Price also influences total costs through itsimpact on quantity sold
Symbolically
Price has a psychological impact on customers
By raising price the quality of the product canbe emphasised
By lowering price marketers can emphasis a

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