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Jake Szymanski - Interactive Strategist + Designer - Portfolio Deck

Jake Szymanski - Interactive Strategist + Designer - Portfolio Deck

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Categories:Types, Resumes & CVs
Published by: jake_szy on Apr 26, 2010
Copyright:Attribution Non-commercial

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05/24/2012

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Personal Branding, Design & Digital Strategy
 jake szymanski
*logo & identity design, website design, SEO, & developmentLink:www.jakeaszymanski.com
 
Color Strategy & Style Guide
Green Team + MCAD
*A collaborative project with Green Team, NY for their client TRU2U to develop an integrated marketing campaign. (Logo type and icon shape were developed prior to project).Role: Interactive Design + Strategy Team Lead, Visual Design Systems Creation & Management
LOGO
White BackgroundUse the icon alone asmuch as possiblewhen contextual.When used alone, the icon should beat least 100% the height of thecombined type and icon logo.Primary and Secondary colors arefor use throughout all collateral.Tertiary Colors are reserved forunderwear patterns to create alarger tonal palette and allow fordepth of design.
COLOR
Background:
When white background is used, it should be a slightly wrinkled cloth texture as used here.*Tertiary Colors
C:63M:33Y:100K:18C:72M:66Y:65K:77C:76M:100Y:28K:18C:16M:87Y:100K:5C:33M:100Y:62K:34
Primary Colors
C:57M:14Y:100K:1C:85M:40Y:18K:1C:58M:98Y:2K:0C:0M:86Y:100K:0C:16M:100Y:50K:2
Secondary Colors
C:28M:0Y:81K:0C:71M:12Y:3K:0C:40M:79Y:0K:0C:0M:58Y:75K:0C:0M:90Y:19K:0
Dark BackgroundWhite Transparency:70%
TYPOGRAPHY
FUTURA LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
FUTURA MEDIUM
 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
GEORGIA BOLD ITALIC
 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
TYPOGRAPHIC HIERARCHY
Type settings are defaultunless otherwise noted.*
Horizontal Lines
:Weight: 1ptDashes: 4 pt*
HEADER
this is the sub-header 
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt utlabore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamcolaboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit involuptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatatnon proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Size: 25%Leading: 17ptTracking: 0Size: 100%Size: 75%Tracking: -35pt

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