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Branding

Branding

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Published by Abhinav Kumar Yadav

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Categories:Types, Business/Law
Published by: Abhinav Kumar Yadav on Apr 26, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Presented by: AbhinavK Yadav
 
BR
ANDING??????
 
M
eaning
B
randing is the process of creating an image insomeones mind.
B
randing involves both tangible and intangiblecharacteristics of products and services thatmake it unique.
Products/services that are branded are oftenchosen over similar products because theysomehow have a perceived value of beingbetter.

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Mantesh Biradar added this note
please send some reports on brand management of SONY
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