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This paper looks at the results of the research. It identifies five factors that the top 25% of businesses have in common. We will examine each of those five factors. We not only willidentify the five factors, but we will show you how to use them to your advantage in your business.
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Our research set out to find the answer to one question:
Which factors have the biggest impact onsuccess in a small business?
What we learned surprised even us.Before we get to the answer, let’s first take a look at the background research and whatprompted it.General advice about how to run your business is relatively easy to find today -- on the Web,in newspapers and magazines -- even on TV. What is far harder is to identify
exactly
whatmakes the difference between the most successful businesses … and all the rest. It is evenharder to quantify and rank the factors that the most successful businesses have incommon, in order of importance: first, second, and so on.We wanted to know not only which factors successful businesses had in common, but whichones were
the most important
. And we wanted to back it up with research.To answer the question, we engaged the services of the market research firm
Research for Action
to survey more than 300 businesses. Each of the businesses we surveyed hadbetween 10 and 100 employees. The industries represented in the sample group included arange of service, construction, manufacturing, finance and other companies.All participants to the survey were owners or senior leaders in their organizations.We asked the survey participants to rate their businesses on different areas of performance.For this analysis, we evaluated organizations based on two combined factors: growth andprofitability. (For more on the survey analysis and the detailed findings, see the Appendix.)We thoroughly analyzed the results and looked for areas where the lowest- and highest-performing organizations were the most different. We found several areas where thecontrasts were significant – even dramatic.
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Five factors stood out as those that the most successful businesses had in common. In fact,high performing organizations scored
at least 100% better
on these five factors than their competitors.
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