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Sparkplugging– Jumpstarting and Managing Brands in an Over–Proliferated Market

 
 
 
 
 
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Sparkplugging was written for small businesses as a way for marketers and business owners to build and develop their brands when operating with a fixed marketing budget. Sparkplugging embraces classical branding building via public relations and advertising but also places a strong emphasis on Internet marketing.

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05/22/2008

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