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John Greenlaw - Toyota Motor Corporation Case Study

John Greenlaw - Toyota Motor Corporation Case Study

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Published by: johngreenlaw on Apr 27, 2010
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Toyota
: A Case Study on the need for trust in the automotive industry
Page 1
Toyota Motor Corporation:
A case study on the need for investor and public trust
in the world‘s largest and most profitable automotive corporation
 John GreenlawQuinnipiac UniversityApril 26, 2010
 
Toyota
: A Case Study on the need for trust in the automotive industry
Page 2
Abstract
The reputation of one of the largest car manufacturers in the world has been tested in acrisis regarding an overwhelming number of recalled cars
.
The Toyota Corporation, whichclaims to be a top competitor for having the safest cars in production, now faces scrutiny becauseof recalls of vehicles for widespread safety problems in recent history
.
Product recalls andunsatisfactory investor communications are two main factors behind the crisis which ultimatelylead to a lack of consumer and investor trust and a devaluation of the Toyota Corporation
.
 
 
Toyota
: A Case Study on the need for trust in the automotive industry
Page 3
Table of ContentsI.
 
Case Study ..............................................................................................................................4
Problem Overview ......................................................................................................................4
1.1
 
Factors of problem ..........................................................................................................41
.
2 Problem Statement ...........................................................................................................6
1.
 
Toyota Company Background ............................................................................................72.
 
Identification of the Problem ..............................................................................................8
3
.
1 Violated Trust...................................................................................................................83
.
2 Ongoing Confusion ..........................................................................................................9
3.
 
Significance of the Problem ...............................................................................................10
3.1. Reputation ......................................................................................................................103.2. Financials .......................................................................................................................10
4.
 
Future Outlook ...................................................................................................................11II.
 
Appendix ................................................................................................................................12
III.
 
References ..............................................................................................................................16

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