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Post Graduate 5588 Intl Marketing

Post Graduate 5588 Intl Marketing

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ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD
(Department of Business Administration)
Commonwealth of Learning Executive MBA/MPA Programme
WARNING
1.
PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVINGTHE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARDOF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.2.SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROMOTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN“AIOU PLAGIARISM POLICY”.Instructions:
(a) All written assignment must be well organized, presented in an easy-to-read format,and neat. If your handwriting is not legible, type or compose the written assignment.Moreover, pay particularly close attention to grammar, spelling punctuation andunderstandability. Communication is extremely important in this course.(b)Documentation is likewise very important. Un-supported statements or opinionsare worth less to the reader who desires to verify your finding. Complete andspecific documentation is mandatory. Also, your references should be to primarysources, except in rare unusual situation.(c)Quoting should be kept to an absolute minimum.
Course
: International Marketing (5588)
Semester
: Autumn 2009
Level
Executive MBA/MPA
Total Marks
: 100
ASSIGNMENT No. 1
Q. 1 (a)What are the main differences between global and international marketing?(06)(b)Describe the steps involved in developing marketing plan for global market?(07)(c)What are the different challenges an organization face while marketing productin an international environment? (07)Q. 2 What do you understand by the term “Big Emerging Market (BEM)”? Enlist andexplain the Big Emerging Markets (BEMs) of current scenario according to their key economic indicators.(20)Q. 3Distribution (Place) is considered as the most critical component among others because of the distance between markets internationally. Explain the alternativemiddlemen choices that a marketing manager has when developing an internationaldistribution system.(20)
 
Q. 4 According to resource allocation, economic systems are classified into three broadcategories i.e. marketing allocation, command allocation and mixed allocation.Discuss the nature, scope and distinguishing characteristics of each. (20)Q. 5How low-context culture is different from high-context culture? Elucidate with thehelp of any country that is an example of each type, and provide reasons in supportof your answer.(20)
ASSIGNMENT No. 2
(Total Marks: 100)
 Instructions:
1.This assignment is a research-oriented activity. You are required to develop a term paper and submit to the tutor for evaluation prior to the final examination. The lastdate of this assignment will be notified separately by our directorate of regionalservices and the same will be communicated to you directly as well as throughapproved study centers assigned to you.2.You will have to participate in the activity fully, actively and practically to be eligibleto sit in the final examination of the course.3.For the preparation of this assignment, you should first thoroughly review theconceptual framework of the topic and develop a scholarly material of the samegiving references, quotations, and extracts of various scholars and experts. Thenvisit any business/commercial organization and study the relevant practical aspectsthere. Combining the theoretical and practical aspects, develop a comprehensive paper consisting of at least 20 to 25 typed pages to be submitted to your tutor.
(a)
Introduction of the topic
(b)
Important sub-topics
(c)
Practical study of the organization with respect to the topic
(d)
Review of theoretical and practical situations merits, de-merits deficiencies or strengths of the organization with respect to the topic under study.
(e)
Conclusions and recommendations
(f)
Annex, if any4. Prepare a copy of this assignment and submit to your tutor for your evaluation.5. You should prepare the transparencies, charts, or any other illustrative material for effective presentation.6. If you fail to present this assignment in the class, then you will not be able to sit inthe final examination conducted by AIOU.7. A number of topics given below are the general aspects of the course and you arerequired to select one of the topics according to the last digit of your roll number.For example, if the roll number is N-9337241, you will select topic number 1, andif the roll number is O-3427185 then you will select topic number 5 (the last digit).0.Pricing issues in International Marketing1.Cultural Environment of Global Market2.Researching Scope of Global Market3.The scope and challenges of International Marketing4.Multinationals Market Regions and Product Development
2
 
5.Consumer Products and China6.Marketing Economic Development in industrialized countries7.Global Marketing Strategies and planning8.Regulations and Restrictions of Exporting/Importing9.Global Advertising and Promotion Efforts
3

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