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Ice cream

Ice cream

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Published by peellu

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Categories:Types, Business/Law
Published by: peellu on Apr 28, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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FROZDE
a frozen dessert

SALES
and DISTRIBUTION
Strategies

FROZDE ICECREAMS
Introduction
The ice cream industry in India is worth Rs. 2,000 crores
The industry can be divided into the branded market and the unbranded
market. The branded market at present is 100 million liters per annum
valued at Rs. 800 crores
In 2008-09, in the branded ice cream market, Amul held the number one
spot, with a market share or 38%, followed by Kwality Walls at 14%, Vadilal
at 12% and Mother Diary at 8%
The per capita consumption of ice cream in India is approximately 300 ml,
as against the world average of 2.3 liters per annum
Vanilla, Strawberry and Chocolate together constitute approximately 60% of
the market.
The ice cream industry has traditionally grown at a healthy rate of 12% year-
on-year.

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