\ue000nn\ue002\ue000l Br\ue000ndZ To\ue001 100
Most V\ue000l\ue002\ue000ble Glob\ue000l
of the BrandZ Top 100 World\u2019s Most
Valuable Brands. These \ue000ve years of
brand valuations, in addition to ten years
Brand is one of the most valuable assets
for any company, accounting on average
for about a third of shareholder value.
A company\u2019s brands contribute signi\ue000cantly
to earnings. This is true not only for
consumer packaged goods, but for all
sectors, from technology and retail, to
telecoms and banking. Brand matters for
consumer and B2B businesses \u2013 for Intel
and JP Morgan, as well as for adidas and
P&G. This is not surprising, if you consider
that brand is reputation, it generates trust,
for a company, its products and its services.
BrandZ Top 100 world\u2019s most valuable brands
are also the world\u2019s most trusted brands
turning to brands. Consideration of brand
in the purchase decision has risen by 20
percentage points since 2005.
are tough. Share prices of BrandZ Top 100
have outperformed the S&P 500 by over
30% . Companies with strong brands, such
as Visa and Pampers have the ability to
recover faster from dif\ue000culties.
Further proof that it is now a must use
channel for many, social media has been
a major push for brands this year wit
been one of their primary channels.
Plus Facebook have themselves entered
the rankings for the \ue000rst time.
to creating trust and bonding. We can
provide the insights, expertise and resource
to help you shape the conversation about
your brand, build your reputation and add
complements and with con\ue000dence that
the information it contains will broaden
your understanding of leading brands
and suggest possibilities that can bene\ue000t
your own brands.Feel free to contact me
with any questions, or simply to have a
conversation about how we can help you
make your brands work harder to achieve
your business objectives.
Now bringing you back...
Does that email address look wrong? Try again with a different email.