The following tentative syllabus shows the areas of coverage for the course, listing mutual expectations between the faculty and students of the Business School in the offering of this course.
STAT 141 or 111, ECON 11, 12, BSAD majors or minors, CSIS; Jr. standing. No credit for CDAE 168 after completion of BSAD 150. Required course fee of $20. NOTE: Class starts 5/18 and ends 5/29/2009
Marketing Management is the introductory marketing course in the School of Business
Administration. The purpose of the course is to introduce the student to marketing
management principles and lay the foundation for competent marketing decision-making in
the realms of product, pricing, promotion and distribution, in both the business-to-business
and consumer marketing realms.
The course will equip the student with the conceptual and analytical tools needed to identify
and explore new market opportunities (e.g., market segments, distribution channel options,
alternative positioning possibilities, etc.), as well as measure and assess the effectiveness of
existing marketing programs. Throughout, emphasis is placed on the need to systematically
gather and analyze information for purposes of making informed marketing decisions. The
course is analytical in nature, and entails use of mathematical and/or statistical models as
appropriate. However, the focus is on practical interpretation and business application
rather than mathematics per se.
1. Harvard Business cases. Each Harvard case is indicated by "HB case" on the
accompanying detailed syllabus. These cases will be made available for purchase through
the Harvard Business Online website. They are not available for purchase through the
bookstore. The instructor will provide complete information on how to purchase the cases on
the first day of class. This will entail accessing the Harvard website through a designated
2. Cases by Roger Kerin. Each of these cases is indicated by "Kerin case" on the
accompanying detailed syllabus. These cases will be made available for purchase by the
instructor on the first day of class. They are not available for purchase at the bookstore.
3. Electronic reserve readings (each indicated by "Reading" in the detailed syllabus).
These readings will be placed on UVM\u2019s Blackboard, under BSAD 150.
This is a compressed, two-week long course, so students are expected to attend all
No food, drinks, phones, or headsets in the classroom.
Please be punctual, since late entrances are disruptive to your classmates and the
All students are expected to abide by the provisions of the Academic Honesty Policy, and
adhere to the Classroom Protocol.
The principal objective of the policy on academic honesty is to promote an intellectual
climate and support the academic integrity of the University of Vermont. Academic
dishonesty or an offense against academic honesty includes acts that may subvert or
compromise the integrity of the educational process. Such acts are serious offenses that
insult the integrity of the entire academic community.
Offenses against academic honesty are any acts that would have the effect of unfairly
promoting or enhancing one's academic standing within the entire community of learners
which includes, but is not limited to, the faculty and students of the University of Vermont.
Academic dishonesty includes knowingly permitting or assisting any person in the
committing of an act of academic dishonesty.
The policy distinguishes between minor and major offenses. Offenses purely technical in
nature or in which the instructor does not perceive intent to achieve advantage are deemed
minor and handled by the instructor. Major offenses are those in which intent to achieve
academic advantages is perceived. A full statement of the policy can be found in the Cat's
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