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Three Keys For Small Business
Three Keys For Small Business
April 28, 2010
Hosted by
Kaua’i Chamber of Commerce
and JJ’s Broiler
Jeff Tucker and Rob Kvidt
http://techspokes.com
Techspokes, Inc. is a group of experienced technology, marketing and creative savvy
consultants based in Hawaii with 30 years experience.
Rob and Jeff also author the Frommers-acclaimed not-for-profit website Beat of Hawaii
(beatofhawaii.com), which you’ll find on Facebook (facebook.com/beatofhawaii) and Twitter
(@BeatofHawaii).
Contact Techspokes by phone at (808) 332-5050 or (800) 785-7315, email at
info@techspokes.com
:
Social Media
, and follow them at twitter.com/techspokes.
Techspokes History of Small Business and Personal Computing:
“It is not the strongest of the species that survive, nor the most intelligent, but the one most
responsive to change.” Charles Darwin
Why Your Business Needs Social Media
o
Connect with new and repeat customers here and off-
island.
o
Learn what’s being said about you and competitors.
o
Find new targeted and local advertising opportunities.
o
Reduce costs of traditional advertising and mailing.
o
Listen to customers and conduct informal surveys.
o
Rank Higher in Google Search and improve on-line visibility.
o
Prepare for location aware applications: the next wave.
Performance of Social Media Tactics According to US Small
Businesses, December 2009 =>
Conducted by University of Maryland
Key #1: Blogging is More Engaging Than a Static Website
Why Blog
o
Influence customers’ decisions.
o
Demonstrate industry expertise.
o
Improve organic search results.
What to Consider
o
Determine your purpose (and website compatibility).
o
Develop a content plan.
o
Establish a unique style and voice to cut through the chatter of millions of blogs.
o
Combine your passion and useful information.
o
Implement guidelines for your company and employees to follow in all Social Media.
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April 28, 2010
How to Start Blogging
o
Learn from others. Find (then subscribe) to other blogs using blogsearch.google.com.
o
Technology platforms: Which best suits your needs and skills?
o
Wordpress.org: Most customizable but most complicated.
o
Tumblr.com: Easy to setup and use; moderate flexibility.
o
Posterous.com: Simplest yet – uses email to create posts. Less flexible.
o
Blogger.com: Google’s platform is older and least flexible.
o
Content is crucial: Use short sentences and paragraphs, subtitles and bullets
o
Solicit input and comments from readers.
o
Have an opinion and become an industry resource.
o
Build community by leaving comments on other sites.
o
Use blog in collaboration with Facebook and Twitter.
o
Use custom URL.
o
Make subscribing via email or RSS easy to access.
o
Increase visual appeal through photos, videos and design.
Key #2: Facebook Fan Page
Why Facebook
o
Connect with largest global online community.
o
Over 250,000 active Facebook users in Hawaii.
o
Sharing is more important than posting and has
strong viral reach.
What to Consider on Facebook
o
Customized Fan page.
o
Advertising.
o
Event promotion.
o
Profile vs. Fan page.
o
Notes feature is a mini-blog.
How to Succeed With Facebook
o
Find others using Facebook page search. Subscribe (“like”) Fan pages in your industry to receive their
updates and learn what works and what doesn’t.
o
Set up and maintain a personal profile; get to know this rapidly changing social space.
o
Learn about Facebook and track its changes including the new “Open Graph.”
o
Use Facebook Insights analytics to evaluate Fan page performance.
o
Embed “like” box on your website; share fan page URL; link Facebook and Twitter.
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April 28, 2010
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