Kell on Earth Analysis

Kell on Earth

: A Content Analysis1Running head:

KELL ON EARTH

: A CONTENT ANALYSIS

Kell on Earth

: A content analysis of communication theories found within the television series.Chelsea BaileySheila CostDamara Simmons-McFerrenGeorgia Southern University

Kell on Earth

is a reality show focused around Kelly Cutrone, the founder of People’sRevolution. People’s Revolution is a public relations, marketing, and fashion based companythat has put on many fashion shows throughout its tenure. Cutrone has a very busy lifestyle andhas to manage her duties at work, her social life, as well as be a single mother to her youngdaughter. During the show we have the opportunity to see the inner workings of PeoplesRevolution and learn what it takes to run a successful company in the public relations field.Ultimately, we have a real world example of how these communication theories may be appliedwhile practicing Public Relations.In order to assist us with completing a content analysis of the show, we used the publicrelations model, conflict theory, media usage and gratification theory, agenda setting theory,social learning theory, and the diffusion theory. With the PR model, we thought about the publicity, public information, two-way asymmetrical and two-way symmetrical models. Withinthe conflict theory, we had to decipher who was involved, what was the nature of the conflict,and how it was solved. In the media usage and gratification theory we identified what media was being searched for, whether the media was brand specific, and if product placement was beingused. The agenda setting theory discussed whether the practitioner set an agenda, or determinedwhat information was media worthy. The social learning theory asked if any habit forming behaviors were established, and how they were influenced by the media and celebrity endorsers.We also wondered if the behavior was emulated exactly as it was shown. Lastly, the diffusiontheory identified whether or not the behavior was adopted, and if the information was processed.If the information was processed, we had to determine if all the steps were followed, which stepswere skipped, the expected response, and the actual response. After all these theories are

Kell on Earth

: A Content Analysis3analyzed, the theories will be evaluated within the

Kell on Earth

series.

Public Relations Model

The Public relations model is made up of four parts; press agentry / publicity, publicinformation, one way asymmetrical, and two way symmetrical. According to the text the pressagentry/publicity model uses persuasion to influence their audience to behave in a particular manner. Public Information uses one way communication techniques, such as press releases andmedia kits, to distribute information from the organization to the audience. The one-wayasymmetrical model influences the audience to behave in a manner desired from theorganization. This model does not, however, find out about the public’s opinion toward theorganization or their organizational decisions. The last model, two-way symmetrical, usescommunication between the organization and its publics to get feedback, resolve conflicts, and to promote awareness of the organization and its goals.

Press agentry/publicity

Publicity may be most prevalent on “Kell on Earth” because she is a publicist and event planner. The publicity model is most frequently used by publicist as they create publicity and press opportunities for their clients to have exposure. An example of Cutrone creating publicityand press opportunities for her clients is while she was planning and working at the Chado RalphRucci fashion show. Cutrone had to make sure that her client, and his fashion show, wasadequately planned, promoted, and efficiently covered by the press during all of the festivities(Cutrone & Cutforth, 2010).Because the show took place during New York fashion week, Cutrone had to promoteand create a buzz for the fashion show, so that socialites and fashion editors would want to