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Final Campaign Project

Final Campaign Project

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Published by: Ashley Denise London on Apr 29, 2010
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04/28/2010

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Page|
1
Charter 
 
Conservatory 
 
Campaign
 
Background 
 
 Analysis
 
Charter
 
Conservatory
 
is
 
a
 
state
commissioned
 
charter
 
school
 
located
 
in
 
Statesboro,
 
Georgia.
 
It
 
was
 
approved
 
to
 
be
 
chartered
 
in
 
2001
 
by
 
the
 
Georgia
 
Charter
 
Schools
 
Commission,
 
but
 
was
 
denied
 
recognition
 
by
 
Bulloch
 
County
 
Board
 
of 
 
Education
 
(BCBOE).
 
Because
 
the
 
school
 
did
 
not
 
receive
 
recognition
 
from
 
the
 
BCBOE,
 
they
 
became
 
ineligible
 
to
 
receive
 
funding
 
from
 
the
 
board.
 
Not
 
receiving
 
this
 
local
 
funding
 
put
 
the
 
school
 
in
 
a
 
very
 
hard
 
economic
 
situation.
 
Now,
 
the
 
school
 
is
 
one
 
of 
 
nine
 
state
commissioned
 
schools
 
in
 
the
 
state
 
of 
 
Georgia.
 
With
 
over
 
135
 
students,
 
the
 
school
 
serves
 
grades
 
6
12.
 
The
 
curriculum
 
used
 
at
 
the
 
school
 
is
 
based
 
on
 
a
 
concept
 
known
 
as
 
multi
age
 
classes,
 
which
 
support
 
the
 
idea
 
that
 
students
 
learn
 
at
 
different
 
rates.
 
Therefore,
 
students
 
are
 
placed
 
in
 
classes
 
based
 
on
 
their
 
individual
 
knowledge
 
and
 
not
 
their
 
age.
 
Charter
 
Conservatory
 
currently
 
operates
 
on
 
a
 
year
long
 
calendar,
 
which
 
means
 
classes
 
meet
 
for
 
45
 
days
 
and
 
then
 
a
 
three
week
 
break
 
is
 
observed.
 
Since
 
its
 
inception,
 
the
 
school
 
has
 
been
 
under
 
the
 
supervision
 
of 
 
Kathy
 
Harwood,
 
director
 
and
 
founder.
 
In
 
2008,
 
state
 
legislatures
 
approved
 
the
 
creation
 
of 
 
the
 
Georgia
 
Charter
 
Schools
 
Commission,
 
which
 
is
 
a
 
board
 
that
 
approves
 
charters
 
and
 
ensures
 
that
 
schools
 
meet
 
the
 
requirements
 
of 
 
being
 
a
 
chartered
 
state
commissioned
 
school.
 
In
 
exchange
 
for
 
the
 
promise
 
of 
 
excellent
 
performance,
 
charter
 
schools
 
are
 
free
 
to
 
make
 
decisions
 
upon
 
their
 
own
 
discretion.
 
As
 
a
 
state
commissioned
 
school,
 
Charter
 
Conservatory
 
is
 
entitled
 
to
 
funding
 
from
 
the
 
Bulloch
 
County
 
School
 
System
 
budget,
 
thus
 
making
 
it
 
a
 
public
 
school.
 
SWOT
 
 Analysis
 
Strengths
 
Student
 
and
 
parent
 
involvement
 
Dedication
 
to
 
education
 
Small
 
teacher
 
student
 
ratio
15
 
students
 
to
 
1
 
teacher
 
Graduation
 
rate
 
of 
 
93%
 
Year
 
long
 
school
 
with
 
3
 
week
 
breaks
 
Weakness
 
State
 
commission
 
process
 
not
 
understood
 
Lack
 
of 
 
relationships
 
between
 
local
 
media
 
outlets
 
No
 
marketing/public
 
relations
 
board
 
Idea
 
has
 
been
 
opposed
 
from
 
the
 
beginning
 
Viewed
 
as
 
a
 
private/alternative/special
 
education
 
school
 
Opportunities
 
Next
 
step
 
for
 
home
 
schooled
 
students
 
First
 
green
 
middle/high
 
school
 
in
 
Statesboro
 
Partnerships
 
with
 
GSU
 
community
 
Threats
 
Short
 
deadline
 
for
 
funding
 
Possible
 
termination
 
of 
 
Charter
 
Conservatory
 
 
Page|
2
Profiles
 
of 
 
Potential 
 
Publics
 
Parents/Guardians
 
of 
 
current 
 
Charter
 
Conservatory
 
Students:
 
These
 
are
 
the
 
parents
 
that
 
support
 
an
 
alternative
 
education
 
setting
 
for
 
their
 
child.
 
Also
 
they
 
support
 
the
 
school
 
and
 
all
 
of 
 
its
 
endeavors.
 
Lots
 
of 
 
money,
 
time,
 
and
 
commitment
 
to
 
service
 
have
 
been
 
committed
 
to
 
the
 
school.
 
Current 
 
Relationship:
 
Positive.
 
They
 
are
 
already
 
supportive
 
of 
 
the
 
school
 
and
 
understand
 
the
 
benefits
 
of 
 
enrolling
 
a
 
student.
 
Influential’s:
 
Other
 
parents
 
and
 
students
 
they
 
have
 
registered,
 
faculty
 
and
 
staff 
 
of 
 
Charter
 
Conservatory
 
Self 
interests:
 
Seeing
 
their
 
student
 
excel,
 
graduate
 
on
 
time
 
or
 
earlier,
 
and
 
seeing
 
money
 
well
 
spent
 
Students
 
of 
 
Charter
 
Conservatory
 
These
 
students
 
are
 
able
 
to
 
take
 
advantage
 
of 
 
an
 
alternative
 
education
 
setting
 
at
 
the
 
school.
 
There
 
are
 
about
 
135
 
students
 
that
 
currently
 
attend
 
Charter
 
Conservatory
 
from
 
grades
 
6
12.
 
These
 
students
 
are
 
taking
 
classes
 
on
 
a
 
year
 
around
 
schedule
 
and
 
also
 
fulfilling
 
community
 
service
 
requirements
 
at
 
school.
 
The
 
graduation
 
rate
 
is
 
at
 
an
 
expected
 
93%.
 
Current 
 
Relationship:
 
Positive.
 
Many
 
have
 
attended
 
the
 
school
 
for
 
a
 
couple
 
of 
 
years.
 
They
 
like
 
the
 
year
round
 
school
 
schedule,
 
as
 
well
 
as
 
having
 
breaks
 
to
 
rest.
 
Influential’s:
 
Parents,
 
teachers
 
and
 
alumni
 
Self 
interests:
 
Passing
 
classes,
 
having
 
fun
 
while
 
learning,
 
and
 
maintaining
 
other
 
students
 
Home
 
schooled
 
students
 
and
 
parents
 
These
 
are
 
potential
 
students
 
because
 
parents
 
of 
 
home
 
schooled
 
children
 
are
 
interested
 
in
 
providing
 
the
 
alternative
 
education
 
experience
 
for
 
their
 
child
 
as
 
well,
 
and
 
may
 
be
 
interested
 
in
 
the
 
opportunity
 
that
 
Charter
 
Conservatory
 
can
 
give
 
them.
 
Current 
 
Relationship:
 
Non
existent.
 
We
 
are
 
trying
 
to
 
increase
 
awareness
 
of 
 
Charter
 
Conservatory
 
and
 
its
 
deeds.
 
Influential’s:
 
Parents,
 
teachers,
 
and
 
peers
 
Self 
interests:
 
Alternative
 
educational
 
opportunities,
 
having
 
fun
 
in
 
an
 
environment
 
with
 
peers
 
Potential
 
Parents
 
of 
 
Charter
 
Conservatory
 
These
 
parents
 
are
 
very
 
important
 
to
 
Charter
 
Conservatory,
 
because
 
potential
 
students
 
ensure
 
the
 
population
 
and
 
success
 
of 
 
the
 
school.
 
On
 
one
 
end
 
there
 
are
 
the
 
parents
 
that
 
have
 
observed
 
and
 
researched
 
the
 
school,
 
and
 
have
 
decided
 
that
 
it
 
is
 
not
 
the
 
place
 
they
 
wish
 
to
 
send
 
their
 
child.
 
On
 
the
 
other
 
side
 
of 
 
the
 
scale
 
are
 
parents
 
that
 
are
 
unaware
 
of 
 
Charter
 
Conservatory
 
and
 
the
 
alternative
 
opportunities
 
to
 
education
 
that
 
it
 
can
 
offer
 
students.
 
 
Page|
3
Current 
 
Relationship:
 
Neutral.
 
It
 
is
 
very
 
important
 
that
 
the
 
parents
 
are
 
educated
 
about
 
Charter
 
conservatory.
 
Some
 
have
 
made
 
up
 
their
 
minds
 
about
 
the
 
school
 
and
 
want
 
to
 
have
 
nothing
 
else
 
to
 
do
 
with
 
the
 
school.
 
But
 
then
 
there
 
are
 
those
 
individuals
 
that
 
are
 
completely
 
unaware.
 
Influential’s:
 
Other
 
parents,
 
current
 
school
 
boards,
 
faculty
 
and
 
staff 
 
or
 
current
 
school
 
their
 
student
 
attends.
 
Self 
interests:
 
Seeing
 
their
 
student
 
excel,
 
graduate
 
on
 
time
 
or
 
earlier,
 
and
 
seeing
 
money
 
well
 
spent.
 
Members
 
of 
 
Local
 
School
 
Boards
 
The
 
members
 
of 
 
local
 
school
 
boards
 
are
 
people
 
that
 
are
 
already
 
aware
 
of 
 
the
 
situation
 
that
 
Charter
 
Conservatory
 
faces.
 
They
 
have
 
a
 
large
 
influencing
 
power
 
over
 
parents
 
and
 
students
 
at
 
their
 
respective
 
schools.
 
Meetings
 
that
 
are
 
open
 
to
 
the
 
public
 
are
 
hosted,
 
where
 
parents
 
and
 
students
 
are
 
encouraged
 
to
 
come
 
out
 
to
 
learn
 
more
 
information
 
about
 
what
 
is
 
going
 
on
 
in
 
the
 
school
 
system.
 
This
 
group
 
has
 
a
 
large
 
influence
 
on
 
Charter
 
Conservatory’s
 
name
 
and
 
reputation.
 
Current 
 
Relationship:
 
This
 
relationship
 
is
 
currently
 
unconventional.
 
The
 
Georgia
 
Department
 
of 
 
Education
 
employs
 
hundreds
 
of 
 
educators
 
across
 
the
 
state
 
and
 
they
 
are
 
very
 
interested
 
in
 
what
 
happens
 
in
 
the
 
situation.
 
But
 
because
 
the
 
school
 
is
 
receiving
 
state
 
funds,
 
educators
 
feel
 
wronged
 
and
 
are
 
opposed
 
to
 
the
 
“charter”
 
system
 
altogether.
 
Influential’s:
 
Other
 
board
 
members,
 
Bulloch
 
County
 
School
 
Board
 
(which
 
oversees
 
all
 
schools
 
within
 
the
 
county),
 
and
 
state
 
government
 
officials
 
Self 
interests:
 
Keeping
 
money
 
in
 
their
 
schools
 
to
 
maximize
 
the
 
experience
 
in
 
their
 
respective
 
schools,
 
the
 
wellness
 
of 
 
schools
 
“like
 
them”
 
Community
 
Leaders
 
of 
 
Statesboro
 
These
 
leaders
 
of 
 
the
 
Statesboro
 
community
 
have
 
great
 
interest
 
in
 
the
 
concerns
 
of 
 
its
 
citizens.
 
This
 
population
 
includes
 
corporate
 
executives,
 
local
 
business
 
owners,
 
city
 
and
 
county
 
government
 
officials
 
and
 
educational
 
leaders
 
and
 
administrators.
 
Statesboro
 
community
 
leaders
 
have
 
mixed
 
reviews
 
and
 
opinions
 
on
 
the
 
situation;
 
however,
 
as
 
leaders
 
of 
 
the
 
community,
 
general
 
community
 
members
 
look
 
to
 
them
 
for
 
support
 
and
 
clarity
 
on
 
the
 
issue.
 
Current 
 
Relationship:
 
This
 
relationship
 
is
 
currently
 
neutral.
 
Knowing
 
this,
 
the
 
general
 
community
 
plays
 
a
 
big
 
part
 
in
 
how
 
much
 
support
 
the
 
school
 
receives
 
from
 
leaders
 
in
 
the
 
community.
 
Winning
 
over
 
the
 
community
 
leaders
 
could
 
lead
 
the
 
acquisition
 
of 
 
more
 
funds
 
and
 
support
 
for
 
the
 
school.
 
Influential’s:
 
Other
 
community
 
leaders,
 
school
 
board
 
officials,
 
any
 
political
 
leader
 
Self 
interests:
 
Supporting
 
underprivileged
 
and
 
“at
risk”
 
children,
 
increasing
 
educational
 
standards
 
within
 
the
 
Statesboro
 
community
 
in
 
general.
 

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