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MM Nescafe Presentation

MM Nescafe Presentation

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Published by intizarbukhari

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Published by: intizarbukhari on Apr 29, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Marketing Management:Presenters:Mehran
 
INTRODUCTION:INTRODUCTION:
Coffee has been nature's gift for thousands of years. Around theglobe in the equatorial region coffee is grown in some eightycountries spread across four continents
Beginnings of NESCAFÉ can be traced all the way back to 1930when the Brazilian government first approached Nestlé to find away to preserveits huge coffee surpluses.
The idea was to produce a quality cup of coffee that could bemade simply by adding water.
Nescaféis a brand of instant coffee made by Nestlé. It comes inthe form of many different products.
 
FAST
 
FACTS
 
FAST
 
FACTS
 
Af
ter water,
Coff
ee is the sec
o
nd largest c
o
nsumablebeverage ar
o
und the w
o
rld.
Each cherry c
o
nsists
of
tw
o
c
off
ee beans.
T
he name NE
SCAFÉ
is a c
o
mbinati
o
n
of
Nestlé andca
f
é.
It can take up t
o
 
fo
ur years
fo
r a c
off
ee t
o
reach maturepr
o
ducti
o
n.

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