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Published by: anuradha on Apr 29, 2010
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01/17/2014

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Merchandise Planning
Merchandise Planning
Importance of Merchandize planning :
Importance of Merchandize planning :
\ue001
\ue001Key activity in Retail management
Key activity in Retail management
\ue001
\ue001Has immense cost and profit implications
Has immense cost and profit implications
\ue001
\ue001It influences the business strategy of any retailer
It influences the business strategy of any retailer
Activities involved
Activities involved
\ue001
\ue001Decision to offer private level or national brand or both
Decision to offer private level or national brand or both
\ue001
\ue001Kind of product to be sold
Kind of product to be sold
\ue001
\ue001Selection of the right quantity of the product and to ensure its
Selection of the right quantity of the product and to ensure its
availability at the right place and time
availability at the right place and time
\ue001
\ue001To understand influencing shopping factors and consumer
To understand influencing shopping factors and consumer
behaviour
behaviour
\ue001
\ue001To keep into consideration along with the cost factors while
To keep into consideration along with the cost factors while
planning the merchandize
planning the merchandize
Product Management
Product Management
\ue000\ue000Product are goods, services, events, ideas or any tangible and non
Product are goods, services, events, ideas or any tangible and non-
-
tangible thing that is sold and purchased in retail transaction
tangible thing that is sold and purchased in retail transaction
\ue000\ue000Retailers: Grocery shop, paan shop, general merchant, showrooms,
Retailers: Grocery shop, paan shop, general merchant, showrooms,
beauty parlour, gymnasiums, banks, cinema halls, child care facility,
beauty parlour, gymnasiums, banks, cinema halls, child care facility,
food home delivery services, etc.
food home delivery services, etc.
\ue000\ue000Product management involves decisions related to the selection and
Product management involves decisions related to the selection and
removal of products from the retailers portfolio along with the related
removal of products from the retailers portfolio along with the related
product and market analysis
product and market analysis
\ue000\ue000It is critical for the consumer satisfaction and success of any retailer
It is critical for the consumer satisfaction and success of any retailer
\ue000\ue000It is also part of the segmentation and positioning strategy of any
It is also part of the segmentation and positioning strategy of any
firm
firm
Merchandise Planning
Merchandise Planning
Product Selection Process
Product Selection Process
It involves the following:
It involves the following:
\ue000\ue000To consider type of product to be retailed, life cycle of the product,
To consider type of product to be retailed, life cycle of the product,
trends in the product category and retailers vision
trends in the product category and retailers vision
\ue000\ue000Review of the performance of the existing product range
Review of the performance of the existing product range
\u0087
\u0087Performance review is done on the basis of information from source
Performance review is done on the basis of information from source
such as sales report, product profitability reports, quality reports,
such as sales report, product profitability reports, quality reports,
return figures, promotional campaign results, consumer research, etc.
return figures, promotional campaign results, consumer research, etc.
\u0087
\u0087Product review assists in taking decisions regarding deletion of
Product review assists in taking decisions regarding deletion of
product range, increase in variety and range, identification of new
product range, increase in variety and range, identification of new
suppliers, addition to product features,
suppliers, addition to product features,
Merchandise Planning
Merchandise Planning

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