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Strategic Analysis of TTK PRESTIGE LTD.

Strategic Analysis of TTK PRESTIGE LTD.

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Published by abhinav pandey

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Published by: abhinav pandey on Apr 29, 2010
Copyright:Attribution Non-commercial

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07/01/2013

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 1
TT
 
P
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 E 
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 2
INDEX
 
SL. No DETAILS PAGE No
 
1)
 
EXECUTIVE SUMMARY 3
 
2) SITUATIONAL ANALYSIS
 
a
)
 
GRAND STRATEGIES 7
 
b
)
 
GENERIC 10
 
c
)
 
PORTFOLIO 14
 
d
)
 
PORTER
S 5 FORCES MODEL 22
 
e
)
 
PESTLE 27
 
f
)
 
CAP 28
 
g
)
 
SWOT 30
 
h
)
 
VALUE CHAIN ANALYSIS 33
 
i
)
 
SOLUTION/STATEGIES ALTERNATIVES 37
 
3)
 
CONCLUSION 39
 
4)
 
REFRENCES 39
 
 
 3
EXECUTIVE SUMMARY
TTK PRESTIGE LTD.
 
A TTK Group Chennai based company, TTK prestige is one of the leadingplayers in the domestic kitchen appliances industry. Its product portfolio spansfrom domestic cooking vessels to electrical appliances and has recently forayedinto modular kitchen designing. TTK
‟s
products include pressure cookers, non-stick cookware, electrical appliances & gasstoves all of which command high brand recall and a price premium over competitors. 
 
The
company‟s
topline has grown at 150%+ CAGR over the last 5 years.Profitabilityalso improved and grew by 30%+ over the same time period. Thestrategy for maintaining growth and improving profitability has been productinnovation, brand building and financial prudence
 
The company has over the years evolved from being a mere pressure cookerproduct brand to a full-fledged kitchen appliances brand. Its wide productportfolio and wide spread retail initiative will help company grow faster thanthe industry, while branded industry itself will grow at 5-6%.
 
The pressure cooker industry, which has a penetration of mere 30-35% in India, has a lotof scope of growth with increased availability of LPG & piped natural gas in the nextfew years. While the non-stick cookware segment will grow on the back of 

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