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Nokia Brand

Nokia Brand

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Published by Ahmad Raza
Muhammad Ahmad Raza
Muhammad Ahmad Raza

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Published by: Ahmad Raza on Apr 30, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Brand Dimensions of NokiaMobile Phones
Introduction of the Brand
 Nokia was a manufacturer of paper in 1865. Ithad dramatic changes in last century. Nokia is aFinnish multinational communicationscorporation. Nokia is engaged in themanufacturing of mobile devices and inconverging Internet and communicationsindustries, with over 123,000 employees in 120countries, sales in more than 150 countries .It isthe world's largest manufacturer of mobiletelephones.
Objectives
The aim of the competition was to give attendees an insight into the complexityand opportunities of the industry. Build new business and secure employee’s rights and benefits. To enhance business and people’s expectations for mobile device’s and services Nokia’s promise is to help people feel close to what matters to them.
The major points are as fallows.
Customers Responsibility
 
Employee management
Social responsibility
Profitability
1) Functions:
Our vision is a world where everyonecan be connected. Our vision is toensure that 5 billion people are alwaysconnected at any given point and toachieve 100 fold more network traffic. Nokia comprises three businessgroups:
Mobile Phones
connects people by providing expanding mobile voice anddata capabilities across a wide rangeof mobile devices.
Multimedia
gives people the ability tocreate, access, experience and sharemultimedia in the form of advancedmobile multimedia computers andapplications with connectivity over multiple technology standards.
Enterprise Solutions
offers businesses and institutions a broadrange of products and solutions,including enterprise grade mobile devices, underlying security infrastructure, softwareand services.Our business groups are supported by various horizontal entities:
Customer and Market Operations
is responsible for sales and marketing,manufacturing and logistics, and sourcing and procurement for mobile devices fromMobile Phones, Multimedia and Enterprise Solutions.
Technology Platforms
delivers leading technologies and platforms to Nokia's businessgroups and external customers.Many other Nokia-wide horizontal units drive and manage specific Nokia assets. Nokia Siemens Networks, which started operations on April 1, 2007, for fix mobilenetwork in business.
 
Quality:
Developing affordable mobile devices that can contribute to increased economic growthand quality of life Constant innovation. Focusing on human technology; enhancingcommunication and exploring new ways to exchange information. That’s why Nokia willnever stop finding new ways of connecting people.
Target Market:
Nokia has mainly targeted as follows:
Target market for the Nokia mobile phone is between ages 20-40.
Who want to use Something Special
International Students
Teenager and Business class
2) Differentiation:
Design
 Nokia sets are of various design suchas Flip sets , Flat sets, Slide sets ,Sets with rotating camera etc

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