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Chevron Pulse Report: July 2008 to December 2009

Chevron Pulse Report: July 2008 to December 2009



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The Chevron Pulse Report analyzes the state of online conversation about energy issues.
The Chevron Pulse Report analyzes the state of online conversation about energy issues.

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Published by: Chevron Corporation on Apr 30, 2010
Copyright:Attribution Non-commercial


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© 2010 Chevron Corporation
July 2008 – December 2009 Edition
Table of Contents
©2010 Chevron Corporation | 2Chevron Pulse Report- July 2008 - December 2009 Edition | Prepared by Edelman
1. Overview3
The Energy Conversation3Methodology4Executive Summary8The Online Energy Conversation Volume10Timeline of the Energy Conversation11Volume and Net Sentiment12Sentiment Trends13Online Conversation Platforms Volume14Growth of the Twitter Conversation15
2. Energy Resources16
Summary17Topics18Volume and Net Sentiment 20Volume of Online Conversations21Net Sentiment and Sentiment Volume22Sentiment Trends23Access24Energy Reserves26Energy Security28Influencers30
3. Energy and Technology31
Summary32Topics33Volume and Net Sentiment 36Volume of Online Conversations37Net Sentiment and Sentiment Volume38Sentiment Trends39Energy Efficiency40Technology and Innovation42Alternatives and Renewables44Influencers46
4. Energy and Environment47
Summary48Topics49Volume and Net Sentiment 51Volume of Online Conversations52Net Sentiment and Sentiment Volume53Sentiment Trends54Environment, Resources and Policy55Climate Change57Influencers59
5. Join the Online Conversation60
The Chevron Pulse Report(TM) is© 2010 Chevron Corporation.All rightsreserved.Chevron hereby grants to any person a royalty-free license to copy the Report in whole or in part.Your license is conditioned uponproviding attribution to Chevron (e.g. “Source: Chevron Pulse Report, Q1 2010 Edition”).
Energy is one of the most important issues of our time.
It isthe engine for our economy and the inspiration for innovativenew technologies. It shapes the world we live in today andthe future that we will share. It is debated in the halls of government, in the comments of blogs and in videos onYouTube.
The online conversation about energy is robust, diverse,passionate and dynamic, evolving alongside the mediumitself.
In the fall of 2008, there were 100 million people onFacebook and only 3 million on Twitter, but there were 5 millionposts* about energy. Over the last 18 months, Facebook haseclipsed 450 million users and Twitter has grown to 75 million;there were also 25.7 million posts about energy-related issues.In the summer of 2008, Chevron partnered with Edelman togain a better understanding of the online conversation aboutenergy topics.
Together, Chevron and Edelman identifiedmore than 50 key energy issues and conversation topics.
Working with Alterian’sSM2 social media monitoring tool, webegan analyzing the focus, volume and sentiment of the onlineconversation about these issues across blogs, discussionforums and social networks, including sites such as Twitter,Facebook, YouTube, Vimeoand Flickr.Chevron has been using the information to stay informedabout energy topics that are important to people in the onlinecommunity.After looking at this data for the past 18 months, Chevronstarted to realize there was a lot of information that wouldprobably interest other people as well. As a result, together,Edelman and Chevron compiled this information into
The Chevron Pulse Report: The State of Online Conversation about Energy Issues 
This first report is a way to understand and articulate how theonline conversation about energy has evolved from July 2008to December 2009. Edelman placed a lot of emphasis oncharts that translate the conversation into simple visuals,understanding that it is nearly impossible to represent 25.7million conversations in a handful of words.Chevron and Edelman are excited to share this report andhope you find the information interesting and helpful.
Chevron Pulse Report - July 2008 - December 2009 Edition | Prepared by Edelman© 2010 Chevron Corporation | 3
* The term “posts” is used generically to represent a piece of online content, such as a blog post, tweet, photo, video or discussion comment.
The Energy Conversation

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