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Introduction to Marketing Strategy05.01.10

Introduction to Marketing Strategy05.01.10

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Published by Gaurav Khemka

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Published by: Gaurav Khemka on May 01, 2010
Copyright:Attribution Non-commercial

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10/26/2011

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Introduction
MARKETING STRATEGY 
 
FOCUS on MARKETING ORIENTATION
 
Evolution of the Marketing Concept
ProductProductOrientationOrientationSalesSalesOrientationOrientationMarketingMarketingOrientationOrientation
Late 19th century: efficient production of goodsallowed firms to meet strong customer demand.Mid-1920s–early 1950s: weakened demandrequired that products would have to be “sold.”(personal selling, advertising, and distributionwas the focus)Early 1950s–2000s: adopting a customer focusmeans a commitment to researching andresponding to customer needs.

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