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Rural Marketing Ppt-2

Rural Marketing Ppt-2

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Published by maddy161

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Published by: maddy161 on May 02, 2010
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04/11/2013

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RURAL MARKETING
 
What
is Rur 
al
Government agencies like I
RDA
(Insurance Regulatory And Development Agency and
NCAER (
National Councilfor applied Economic Research) define Rural as villageswith a population <5000 with 75% male population engagedIn agriculture etc´Concept of Rural from the perspective of marketing hasIndeed been dynamic.-gradually changed over the timesWas not India a so called Village/Rural for the world a couple of decades back
Census
Towns are actually rural areas but satisfyThe following criteriaMinimum Population>=500075% of the mail population engaged inNon ±agri activity
RB1
Location with population up to 10000Considered RuralSemi Urban 10000 to 100000
NABARD
 All locations upto a population of 10000Will be considered Rural
S
aha
a
 All locations having shops/establishments¶Upto 10000 (not population related) areTreated as Rural
LG E
l
ec
t.
The rural and semi urban area is defined As all cities other than major metros
NABARD
National Bank for Agriculture & Rural Dev 

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