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Swot Analysis of Icici Bank

Swot Analysis of Icici Bank

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Published by hittu-
Swot Analysis of ICICI Bank. There STRENGTHS, WEAKNESS, OPPORTUNITIES and THREATS.
Swot Analysis of ICICI Bank. There STRENGTHS, WEAKNESS, OPPORTUNITIES and THREATS.

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Published by: hittu- on May 03, 2010
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10/24/2012

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 STRENGTHS:
1) Online Services:ICICI Bank provides online services of all its banking facilities. It also provides D-Martaccount facilities on-line, so a person can access his account from anywhere he is.[D-Mart is a dematerialized account opened by a salaried person for purchase & sale of shares of different companies.]2) Advanced Infrastructure:Branches of ICICI Bank are well equipped with advanced technology to provide thecustomers with taster banking services. All the computerized machines are located insuitable manner & are very useful to the customers & staff of the bank.3) Friendly Staff:The staff of ICICI Bank in all branches is very friendly & help the customers in all cases.They provide faster services along with bonding & personal relationship with thecustomers.4) 12 hrs. Banking services:Compared to other bank ICICI bank provides long hrs. of services i.e. 8-8 services to thecustomers. This service is one of it’s kind & is very helpful for the customers who are inurgent need of money.5) Other Facilities to the Customers & Employees:ICICI Bank also provides other facilities like drinking water facilities, proper sittingarrangements to the customers. And there are also proper Ventilation & sanitary facilitiesfor the employees of the bank.
 
SWOT ANALYSIS OF ICICI BANK 
 
6) Late night ATM services:ICICI bank provides late night ATM services to the customers. The ATM centers of ICICI bank works even after 11:00pm. at night in certain branches.
WEAKNESS:
1) High Bank Service Charges:ICICI bank charges highly to customers for the services provided by them whencompared to other bank & that is why it is only in the reach of higher class of society.2) Less Credit Period:ICICI bank provides credit facilities but only up to limited period. Even when the credit period is not over it sends reminder letters to the customers which may annoy them.
OPPORTUNITIES:
1) Bank –Insurance services:The bank should also provide insurance services. That means the bank can have a tie-upwith a insurance company. The bank will advertise & promote the different policiesintroduced by the insurance company & convince their customers to buy insurance policies.2) Increase in percentage of Returns on increase:The bank should provide higher returns on deposits in comparison of the presentsituation. This will also upto large extent help the bank earn profits & popularity.3) Recruit professionally guided students:Bank & Insurance is a special non-aid course where the students specialize in thefunctioning & services of the bank & also are knowledge about various tax policies. The bank can recruit these students through tie-ups with colleges. Such students will surely prove as an asset to the bank.

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