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COCA-COLA(Summer Report)-dEVELOPMENT & IMPLEMENTATION OF PRE-SELL.-Amit krishna

COCA-COLA(Summer Report)-dEVELOPMENT & IMPLEMENTATION OF PRE-SELL.-Amit krishna

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Published by amit-1
This is a summer -project report for educational purpose only.- AMIT KRISHNA, PATNA
This is a summer -project report for educational purpose only.- AMIT KRISHNA, PATNA

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Published by: amit-1 on May 03, 2010
Copyright:Attribution Non-commercial

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11/08/2012

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DEVELOPMENT ANDIMPLEMENTATION OF PRE-SELL
 
HCCB
Pvt. Ltd.
Coca
-
cola
 
Company,
 
nourishing
t
he
 
global
 
communi
t
y
w
i
t
h
t
he
w
orl
s
 
larges
t
selling
 
sof 
t d
rink
 
since
1886
,
 
re
t
urne
d t
o
I
n
d
ia
 
in
1993
af 
t
er 
 
a
 
gap
 
of 
 16
years
.
HCCB
 
ser 
v
es
 
in
 
in
d
ia
 
some
 
of 
t
he
 
mos
t
recalle
d
bran
d
s
 
across
t
he
w
orl
d
inclu
d
ing
 
names
 
such
 
as
 
coca
-
cola,
 
spri
t
e,
 
fan
t
a,
t
hums
 
up,
 
limca,
 
maaza
 
an
d
kinley
(
package
d d
rinking
w
a
t
er),
 
minu
t
e
 
mai
d
pulpy
 
orange
.T
he
 
business
 
sys
t
em
 
of 
t
he
 
company
 
in
 
in
d
ia
d
irec
t
ly
 
employs
 
approxima
t
ely
6
,000
 
people,
 
an
d
in
d
irec
t
ly
 
crea
t
es
 
employmen
t
for 
 
many
 
more
.
Coca
-
Cola
I
n
d
ia
 
has
 
increase
d
i
t
s
 
marke
t
share
 
from
57
percen
t
in
t
he
 
carbona
t
e
d
sof 
t d
rink
(
C
D
s)
 
ca
t
egory
 
in
2
00
5 t
o
61
percen
t
a
t t
he
 
en
d
of 
 D
ecember 
2
00
6.
Coca
 
Cola
w
as
t
he
 
firs
t
in
t
he
 
coun
t
ry
t
o
 
launch
 
cans,
 
plas
t
ic
 
cap
 
leak
 
proof 
 
bo
tt
les
 
an
d
full
 
leng
t
h
d
eli
v
ery
 
cra
t
es
.
 
O
BJ
E
C
TIVE
U
n
d
ers
t
an
d d
ifferen
t
selling
(RSU
,
P
re
-S
ell)
.U
n
d
ers
t
an
d t
he
 
role
 
of 
 
a
MD
in
 
a
RSUS
ugges
t
impro
v
emen
t
areas
 
for 
 
a
P
re
S
eller 
.F
inal
 
implemen
t
a
t
ion
 
of 
 
pre
-
sell
.
 A
C
TIVITIES
R
ou
t
e
 
ri
d
ing
 
on
RSU
s
w
i
t
h
S
alesman
.R
ou
t
e
 
ri
d
ing
 
on
P
re
-S
ell
 
uni
t
s
w
i
t
h
P
re
-S
eller 
.R
ou
t
e
 
ri
d
ing
w
i
t
h
M
arke
t D
e
v
eloper 
.St
u
d
y
P
resen
t P
J
P
of 
M
arke
t D
e
v
eloper 
.R
eplan
P
J
P
of 
MD
s
 
for 
P
re
-S
ell
 
base
d
on
 
frequency
 
of 
 
ser 
v
ice
 
of 
 
a
 
bea
t
an
d
number 
 
of 
 
ou
t
le
t
s
 
in
 
a
 
single
 
bea
t.I
mplemen
t v
arious
 
process
 
require
d
for 
 
pre
-
sell
.

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