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The Maggi Brand in India

The Maggi Brand in India

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Published by anoop.jena121
Solution to a case study on Maggi
Solution to a case study on Maggi

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Categories:Types, Business/Law
Published by: anoop.jena121 on May 03, 2010
Copyright:Attribution Non-commercial

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03/20/2013

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The Maggi Brand in India
Presented by Group: 8 AnoopDigantaMansiRichardRituRubySoniaSuparna
 
 Agenda
Case briefingThe Maggis PathMaggi takes the Health RouteCompetitionCompetitive StrategyAD/Promotion StrategyThe Growth FactorsMaggis Life CycleSTP AnalysisSWOT AnalysisMichael Portes Five Forces ModelAnswers to the given questions
 
Case Briefing
The case talks about the various phases in thePLC of Maggi noodles and the brand.It focuses on the various measures taken by NILto position Maggi time and again (i.e.repositioning) in the minds of Indian consumers.It also discusses the various extension of Maggibrand.The case further talks about NIL¶s quest toreposition Maggi as a health product.Finally it ends with an outlook wherein it talksabout Maggi¶s future competitors.

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