Telecom industry has contributed a great deal to Pakistan\u00b6s economy and has called for great investments that lead to a new era of progress. Telecom sector is seeing extraordinary growth in Pakistan. With increasing levels of mobile penetration Pakistan is fast evolving as one of the telecom sector's key investment prospects. Continued market liberalization is reshaping the regulatory environment, creating a more investment friendly climate in telecom sector of Pakistan. The sector is said to be growing at a very fast pace on yearly basis. This growth rate of telecom sector is mainly because of the mobile phone service providers\u00b6 entry in the industry for the last few years. As of July 2009, the mobile phone subscribers are 95.54 million in
region. Hence, due to the huge potential in Pakistan\u00b6s mobile phone sector, the industry and customers are experiencing an intense competition, a battle for Supermacy in the mobile phone industry, between all mobile phone service providers of Pakistan. Pakistan telecommunication sector had remained a monopoly for a very long time. However, this sector has been liberalized with the announcement of Deregulation Policy on 13th July 2003.With all this, telecom sector of Pakistan is now open for competition. Impact of telecom liberalization has been tremendous. Access to telecom facilities for common man has been increased dramatically, in addition to improvement in quality of telecom services, prices of services has decreased tremendously.
Pakistan\u00b6s telecommunication market is one of the hottest in the emerging economies. However,
this report will briefly review the mobile phone sector of the country, its growth and future
prospects. Pakistan is still an unsaturated market and with the falling cost of handsets there are
plenty of new subscribers to go for. But eventually as in saturated markets, if mobile operators
want to avoid simply competing on price, they will have to compete on superior service,
innovative features and ease of use.The Pakistan market has 95 million subscribers as of June
2009.The growth slowed down in 2008 but has picked up again gradually. Now let\u00b6s review
some recent history of the cellular sector. As of July 2009, the mobile phone subscribers are
95.54 million in Pakistan
Here\u00b6s a brief description of the top mobile companies in Pakistan. At the top isM ob ilin k, the
Pakistani unit of Egypt-based telecom company Orascom. It has been operating in Pakistan since
1994. Subscriber share is 35.1% at the end of November 2009.
is now under the control of Etisalat group of UAE. It has 21.2% of subscriber share and added the most lines (2.4 million) from june 2009. For those in Pakistan it is the one company where they can easily invest locally.
Norway\u00b6sTe len o r, a recent entrant with about a billion US dollar investment in
Pakistan has been doing well, based on its recent earning report. It has about 22.1% of
the market share JUne 2009. Telenor stock is listed in the Oslo stock market (TEL)
and in US(TELNY.PK
After it got acquired by China Mobile it was rebranded as Zong and launched one of the most successful and aggressive campaigns. Within a matter of few months, Zong has achieved a 6.8% market share june 2009.
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