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(MIB)

(MIB)

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Published by Deepika verma
this is for IP university students
full MIB syllabus for his convinence
this is for IP university students
full MIB syllabus for his convinence

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Published by: Deepika verma on May 04, 2010
Copyright:Attribution Non-commercial

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11/12/2012

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

MASTER OF BUSINESS ADMINISTRATION (MBA)
MANAGEMENT OF INTERNATIONAL BUSINESS
Objectives: The objective of this course is to enable the students to manage

business when the Organizations are exposed to international business environment.
Course Contents:
1.Nature and Scope of International Management: Introduction to

International Business; Concept and Definition of International Management; Reasons for Going International, International Entry Modes, Their Advantages and Disadvantages, Strategy in the Internationalization of Business, Global Challenges; Entry Barriers, India\u2019s Attractiveness for International Business. (14 Hours)

2.Environment Facing Business: Cultural Environment facing Business,

Managing Diversity within and Across Culture, Hofstede Study, Edward T Hall Study, Cultural Adaptation through Sensitivity Training, Political, Legal, Economic, Ecological and Technological Facing Business and their Management. (14 Hours)

3.Formulating Strategy for International Management: Strategy as a

Concept, Implementing Global Strategy, Emerging Models of Strategic Management in International Context, Achieving and Sustaining International Competitive Advantage; International Strategic Alliances, Global Mergers and Acquisition. (14 Hours)

4.Organizing
and
Controlling
for
International
Competitiveness:

International Human Resource Management-concept and Dimensions, Human Resource Issues in Developing and Maintaining an Effective Work Force, Leadership Issues; Motivation; Basic Models for Organization Design in Context of Global Dimensions; Future of International Management in the East, Global Operations Management. (14 Hours)

PART I
NATURE AND SCOPE OF INTERNATIONAL
MANAGEMENT

I. INTRODUCTION TO INTERNATIONAL BUSINESS
MEANING AND CONCEPT
\u2022

International business includes all business transactions involving two or more countries. These business relationships may be between private individuals, companies, groups of companies, non-profit organizations or government agencies. In some ways, international business is an extension of domestic business, but it is different for two reasons. The first reason is that international business objectives are likely to be different from domestic business objectives; the second and more significant is that the environmental conditions in which international business is conducted are usually of greater complexity than is the case with domestic business. These complexities arise from, amongst other things, differences in culture, currencies, legal systems and the endowment of national resources. Developments in communication and transportation technology facilitate trade worldwide, leading to the clich\u00e9 that 'all business is now international business'; thus people working in maritime industries are inevitably involved in international business.

\u2022
International business can be defined as set of those business activities that
involves the crossing of national boundaries. The set of activities includes: -
\ue000Import and export of commodities and manufactured goods
\ue000Investment of capital in manufacturing, extractive, agricultural,
transportation and communication assets
- 2-
\ue000Supervision of employees in different countries
\ue000Investment in international services like banking, advertising,
tourism, retailing and construction
\ue000Transactions involving copyrights, patents, trademarks and process
technology.
\u2022
International business covers all business transactions involving two or more
countries.
\u2022

Vernon (1964) defined the field of international business in terms of dealing with: (1) "operating within foreign economies"; (2) "the problems of the movements of goods and capital across boundaries," and (3) "the problems of surveying and integrating from headquarters the operations of entities existing in more than one country."

EVOLUTION OF INTERNATIONAL BUSINESS

The business across the borders of the countries had been carried on since times immemorial. But, the business had been limited to the international trade until the recent past. The post World War II period witnessed an unexpected expansion of national companies into international or multinational companies. The post 1990s period has given greater fillip to international business. In fact, the term international business was not in existence before two decades. The term international business has emerged from the term international marketing, which in turn, emerged from the term \u2018export marketing\u2019.

International Trade to International Marketing: Originally, the producers used to

export their products to the nearby countries and gradually extended the exports to far-off countries. Gradually, the companies extended the operations beyond trade. For example, India used to export raw cotton, raw jute and iron ore during the early 1900s. The massive industrialization in the country enabled us to export jute products, cotton garments and steel during 1960s. India, during 1980s could create markets for its products, in addition to mere exporting. The export marketing efforts include

- 3-

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