MASTER OF BUSINESS ADMINISTRATION (MBA)
MANAGEMENT OF INTERNATIONAL BUSINESS
Objectives: The objective of this course is to enable the students to manage
International Business; Concept and Definition of International Management; Reasons for Going International, International Entry Modes, Their Advantages and Disadvantages, Strategy in the Internationalization of Business, Global Challenges; Entry Barriers, India\u2019s Attractiveness for International Business. (14 Hours)
Managing Diversity within and Across Culture, Hofstede Study, Edward T Hall Study, Cultural Adaptation through Sensitivity Training, Political, Legal, Economic, Ecological and Technological Facing Business and their Management. (14 Hours)
Concept, Implementing Global Strategy, Emerging Models of Strategic Management in International Context, Achieving and Sustaining International Competitive Advantage; International Strategic Alliances, Global Mergers and Acquisition. (14 Hours)
International Human Resource Management-concept and Dimensions, Human Resource Issues in Developing and Maintaining an Effective Work Force, Leadership Issues; Motivation; Basic Models for Organization Design in Context of Global Dimensions; Future of International Management in the East, Global Operations Management. (14 Hours)
NATURE AND SCOPE OF INTERNATIONAL
International business includes all business transactions involving two or more countries. These business relationships may be between private individuals, companies, groups of companies, non-profit organizations or government agencies. In some ways, international business is an extension of domestic business, but it is different for two reasons. The first reason is that international business objectives are likely to be different from domestic business objectives; the second and more significant is that the environmental conditions in which international business is conducted are usually of greater complexity than is the case with domestic business. These complexities arise from, amongst other things, differences in culture, currencies, legal systems and the endowment of national resources. Developments in communication and transportation technology facilitate trade worldwide, leading to the clich\u00e9 that 'all business is now international business'; thus people working in maritime industries are inevitably involved in international business.
Vernon (1964) defined the field of international business in terms of dealing with: (1) "operating within foreign economies"; (2) "the problems of the movements of goods and capital across boundaries," and (3) "the problems of surveying and integrating from headquarters the operations of entities existing in more than one country."
The business across the borders of the countries had been carried on since times immemorial. But, the business had been limited to the international trade until the recent past. The post World War II period witnessed an unexpected expansion of national companies into international or multinational companies. The post 1990s period has given greater fillip to international business. In fact, the term international business was not in existence before two decades. The term international business has emerged from the term international marketing, which in turn, emerged from the term \u2018export marketing\u2019.
export their products to the nearby countries and gradually extended the exports to far-off countries. Gradually, the companies extended the operations beyond trade. For example, India used to export raw cotton, raw jute and iron ore during the early 1900s. The massive industrialization in the country enabled us to export jute products, cotton garments and steel during 1960s. India, during 1980s could create markets for its products, in addition to mere exporting. The export marketing efforts include
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