All about online matrimonial services
All of know how much difficult is to find a good life partner. Moreover each person decidesthe way his/her life partner has to be found. Many find their soul mates themselves bycourtships. The todays definition of marrying in an arranged manner is to seek advice andservice of a friend, parents or and marriage agency. All these requirements are beingprovided by internet websites these days. These sites are designed keeping inmind the main purpose of finding a compatible life mate, with many similaritiesand compatibility. Matrimony Websites are designed to securely connect people withsimilar interests, needs and ambitions. These similarities are varied – religion, beliefs,education, values, culture and work. This connection gives a chance to both to discover eachother and understand character traits and viewpoints of their partner.
The business of online matchmaking
Matrimonial sites are moneymaking businesses and managed by very experiencedbusinessmen, but the biggest expectation they need to meet is the expectations of thecustomer. It becomes harder because these matrimonial sites are selling
expectations to people logging on these sites. At the same moment they have to makemoney through advertising other firms.The revenue model of these websites can be categorized in 4 groups.
Advertisement on their website
By subscription to people
The business model
The online matrimonial websites have business model to make a large database throughprofile posting by the individuals and their concept of their ideal partners. Now after thisindividuals are allowed to search the database to find the suitable matches and then contactthem.
Vinod Gupta School of Management Page 3