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Group 12 White Paper Online Matrimonial Services

Group 12 White Paper Online Matrimonial Services

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Published by sujit_iit

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Categories:Types, Brochures
Published by: sujit_iit on May 04, 2010
Copyright:Attribution Non-commercial


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All about online matrimonial services 
White PaperonOnline Matrimonial Services
 Submitted By:Sameer Sharma (09BM8044)Sujit K. Singh (09BM8054)Pawan Giri (09BM8070)Shilpa Gautam (09BM8085) 
Vinod Gupta School of Management Page 1
All about online matrimonial services 
The “E” in
In India, wedding is the biggest event in the family calling forth every possible relation,impassioned sentiment and economic resource.With the socializing sites like facebook, orkut etc coming up and catching with us so fast, wehad started living our lives on internet. Why not the quest for a life partners is on internet?Many people connected to internet are searching their life partners through internet rather thanbelieving that marriages are made in heaven. These sites are free or paid online matrimonialportals providing the various facilities to find your soul mate at the ease of sitting in the room.The process of finding a suitable match for you is very easy and fast through internet.Technically speaking, now marriages are made with the click of mouse instead of in theheaven. Matrimonial sites are a perfect match of technology and tradition.Earlier relatives, friends and marriage bureaus were the parties involved in finding a perfectpartner for marriage. Matrimonial advertisements in print media were also used to seek agood partner. But things are changing very fast as internet has penetrated inIndian masses as more and more people are getting connected with internets.The internet media surpasses the geographical barriers and opens up moreefficient ways than the traditional ways for searching your life partner.
In Indian context and culture arranged marriages were popular very much as theybrought delight, happiness and the joy of meeting people who might otherwise not havemet from years. All relatives near and distant come together in such grand weddings. Itwas well accepted by the young people For people who were not able to spend time andeffort in courtship arranged marriages were a good option. The parents and other relativesbecame partners to find a perfect match.Arranged marriages were also considered as traditions handed down through manygenerations. Their parents were also married the same way of arranged marriage. So, it wasconsidered as the tradition which has to be followed without breaking.
Vinod Gupta School of Management Page 2
All about online matrimonial services 
All of know how much difficult is to find a good life partner. Moreover each person decidesthe way his/her life partner has to be found. Many find their soul mates themselves bycourtships. The todays definition of marrying in an arranged manner is to seek advice andservice of a friend, parents or and marriage agency. All these requirements are beingprovided by internet websites these days. These sites are designed keeping inmind the main purpose of finding a compatible life mate, with many similaritiesand compatibility. Matrimony Websites are designed to securely connect people withsimilar interests, needs and ambitions. These similarities are varied – religion, beliefs,education, values, culture and work. This connection gives a chance to both to discover eachother and understand character traits and viewpoints of their partner.
The business of online matchmaking
Matrimonial sites are moneymaking businesses and managed by very experiencedbusinessmen, but the biggest expectation they need to meet is the expectations of thecustomer. It becomes harder because these matrimonial sites are selling
 expectations to people logging on these sites. At the same moment they have to makemoney through advertising other firms.The revenue model of these websites can be categorized in 4 groups.
Advertisement on their website
Client building
By subscription to people
The business model
The online matrimonial websites have business model to make a large database throughprofile posting by the individuals and their concept of their ideal partners. Now after thisindividuals are allowed to search the database to find the suitable matches and then contactthem.
Vinod Gupta School of Management Page 3

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