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04 Book Review - Blink by Malcolm Gladwell

04 Book Review - Blink by Malcolm Gladwell

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Published by: aneetamadhok9690 on May 04, 2010
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Book Reviewby
Dr. Aneeta Madhok
Human Resources and Organization BehaviourNarsee Monjee Institute of Management Studies
Gladwell, Malcolm: “Blink – 
The Power of Thinking Without Thinking” Little,
Brown and Company, Time Warner Book Group. January 2005.
This is a book about the first moment of an encounter. In that moment lies the entire story
of the encounter and Malcolm Gladwell (Author of the famous “The Tipping Point”) setsout to decode what really happens in that instant called th4e “Blink.”
 The Blink moment is the un-guarded, un-rationalised response to the stimulus in theworld outside. The Blink draws upon resources that lie deeply embedded behind thelocked doors of the subconscious, intuitive mind. Snap judgements are made and actedupon. The Blink holds the key to many a fortune as well as many a misfortune
for inthat instant, lies the seeding of the future. Blink moments can go right or wrong
its hardto foretell.Thin-slicing is taking a microcosm of data and extrapolating the macro-universe of meaning. Using extraordinarily small bits of information, one can unerringly project thesuccess or otherwise of marital relationships, material successes, career paths and thefuture can become more certain.Eastern cultures like ours where mysticism, intuitiveness and symbolisms abound wouldtur
n around and say “So, what’s new?”
 Yes, it is old wine in a new bottle. We feel it in our bones, and play hunches, and go byour instincts all the time. We have been doing it for centuries. Narratives and symbolsfrom our culture have never downplayed human instincts. Even modern Indian literature
often describes the “moment” when connections are made and insights happen.

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