Objectives of the study
:To study the customer evaluation of TATA Indicom services at N.C.R. market.
To find out the telecommunication users in the N.C.R. market.
To know the age and gender wise classification for usage of telecommunication facility.
To find out which all services have been tried by the respondents so far
To know the customer¶s opinion about the competitors of TATA Indicom
To know the factors affecting the purchasing behavior of telecommunication customers.
To find out the attributes that affects the buying behavior of the TATA indicom service
To find the customer¶s attitude towards TATA Indicom services
To find out the customer¶s opinion about the hand set which provide by TATA Indicom.
To know the satisfaction level of recharge vouchers offered by the company.
To find the reasons for cancellation of TATA Indicom connection.
o the customer of TATA indicom services such as
Advertisements have a significant role in customer decision.