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Project on TATA-Indicom

Project on TATA-Indicom

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Published by shitiz
lelo yr lo maine bhi churaya hai
lelo yr lo maine bhi churaya hai

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Published by: shitiz on May 04, 2010
Copyright:Attribution Non-commercial

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11/09/2012

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1
Objectives of the study
 Primary objective
:To study the customer evaluation of TATA Indicom services at N.C.R. market.
Secondary objectives
:
 
To find out the telecommunication users in the N.C.R. market.
 
To know the age and gender wise classification for usage of telecommunication facility.
 
To find out which all services have been tried by the respondents so far 
 
To know the customer¶s opinion about the competitors of TATA Indicom
 
To know the factors affecting the purchasing behavior of telecommunication customers.
 
To find out the attributes that affects the buying behavior of the TATA indicom service
 
To find the customer¶s attitude towards TATA Indicom services
 
To find out the customer¶s opinion about the hand set which provide by TATA Indicom.
 
To know the satisfaction level of recharge vouchers offered by the company.
 
To find the reasons for cancellation of TATA Indicom connection.
Problem statement
D
o the customer of TATA indicom services such as
 
P
rice
 
Coverage
 
S
ales promotion
 
O
ffers
 
Customer service
 
S
taff response
 
Advertisements have a significant role in customer decision.
 
2
 
Significance of the study
 
 
Consumer feedback is providing the market reflections to the marketer. This enables them togain awareness about their market performance and customer preference. The conductedstudy examined the customer satisfaction status on various service offerings by TATAIndicom and the major focus has given to draw the reasons behind cancellation of services.The results related to the said area are an eye opener to the marketer for identifying his gapsand fix it at the earliest.The ruling factors of today¶s market is having a common axis named µconsumer¶, who isdeciding the destiny of any firm in the market. Hence the study on related area is havingsignificance to the selected telecom operator and since it is common to other operators in thesame and related field, the problems that had drawn through the survey may be a referencefor other marketers also. The researcher had gained familiarity and practical exposure to thereal market world through the conducted study. This can also be a secondary source for other people who plan or are conducting studies in the similar area.
 
3
 
RE
S
EARCH
M
ETH
ODOLOGY
According to Clifford Woody Research comprises defining and redefining problemsformulating hypothesis or suggested solutions; collecting organizing and evaluating data;making deductions and reaching conclusions; and at last carefully testing the conclusions todetermine whether they fir the formulating hypothesis.
4.1
 Research approaches
 
 
 Descriptive research
:-The research study is conducted through descriptive research.
 
D
escriptive research design isa scientific method which involves observing and describing the behavior of a subjectwithout influencing it in any way or to identify the cause of something that is happening.For instance, this research could be used in order to find out what age group is buying a particular Brand of the product, where a company¶s market share differs betweengeographical region or to discover how many competitors a company has in their conducting the research must comply with strict research requirement in order to obtain themost accurate figures / results possible.
4.2
 Research design
 
A research design is the determination and statement of the general research approach or strategy adopted for the particular project.
 
ample size
The number of sample is 110 from N.C.R. city, which fulfills the requirement. Eachrespondent is treated as a case of detailed analysis
 
ampling design
Convenience sampling is used for this study. Convenience sampling is used in exploratoryresearch where the researcher is interested in getting an inexpensive approximation of thetruth. As the name implies, the sample is selected because they are convenient. This non probability method is often used during preliminary research efforts to get a gross estimateof the results, without incurring the cost or time required to select a random sample.

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