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Green Industry Analysis

Green Industry Analysis

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Published by Tomas Avila
As a Renewable Energy service provider targeting emerging markets, Green Power Renewable Energy will compete in the industry known as Renewables for Sustainable Power (RSP). RSP is a small, but fast-growing subset of the gigantic global energy industry, which is currently experiencing an economic revolution.
As a Renewable Energy service provider targeting emerging markets, Green Power Renewable Energy will compete in the industry known as Renewables for Sustainable Power (RSP). RSP is a small, but fast-growing subset of the gigantic global energy industry, which is currently experiencing an economic revolution.

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Published by: Tomas Avila on May 04, 2010
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Tomás Alberto Ávila 11/2009
Green Industry AnalysisTomás Alberto Ávila
Based on significant research and input from experts in the field, including the advisory panelconvened to help guide this study, Pew has developed the following definition:A clean energy economy generates jobs, businesses and investments while expanding cleanenergy production, increasing energy efficiency, reducing greenhouse gas emissions, waste and pollution, and conserving water and other natural resources. The clean energy economycomprises five categories: (1) Clean Energy; (2) Energy Efficiency; (3) EnvironmentallyFriendly Production; (4) Conservation and Pollution Mitigation; and (5) Training and Support
.As a Renewable Energy service provider targeting emerging markets, Green Power RenewableEnergy will compete in the industry known as Renewables for Sustainable Power (RSP). RSP isa small, but fast-growing subset of the gigantic global energy industry, which is currentlyexperiencing an economic revolution. One significant characteristic of this revolution has beenastonishing growth. Over the past ten years, for instance, the world's demand for electricity hasincreased by 40 percent. Experts predict that, as industrialization sweeps developing countries,current demand could triple by 2020. Because so many new electricity users live in remote areas,most of this increased demand has been, and will continue to be, serviced by RE. As a result,renewables are by far the fastest growing segment of world energy use.The second trend of importance is the American Clean Energy and Security Act of 2009, a bipartisan legislation effort to position the U.S. to lead the development of clean energy byensuring that commercial financing for clean, new technologies is readily available for futureenergy use right here in America. A strong renewable electricity standard (RES) is an essentialcomponent of any comprehensive national energy policy, not just an important part of such astrategy, but an essential component. A national RES also will reduce our greenhouse gasemissions, increase our energy security, and enhance the reliability of the electricity grid bycreating more homegrown renewable energy. Rapidly ramps up clean, domestic sources of electricity by requiring the gradual increase of the amount of renewable energy utilities produce.Sellers of electricity must obtain the following percentages of their electricity from renewableenergy resources or from energy efficiency improvements
:YEAR __ %2011-2013…………..32014-2016…………. 62017-2018…………. 92019-2020………… 122021-2039………… 15
The Clean Energy Economy, The Pew Charitable Trusts pg. 11
United State Senate Committee on Energy and Natural Resources, American Clean Energy Leadership Act of 2009
Tomás Alberto Ávila 11/2009But despite this recent surge of activity, the RSVP industry still faces some imposing challenges.For example, the vast majority of people who most need RE technologies still cannot affordthem. Substantial increases in end-user purchasing power have remained elusive, and, as a result,sales are not close to what they could be. Consequently, RE manufacturers have been unable todrive economies of scale enough to cost-compete with fossil fuels.These challenges are typical of any global industry that is only just beginning to mature, and real progress is being made to address them. Over the past decade, for instance, PV production costshave been reduced by 80 percent (an additional 50 to 75 percent is required to cost-compete withcoal-fired electricity). Furthermore, experts predict that economic and industrial development inemerging countries will lead to a 100 percent increase in world income by 2020.
Market Analysis
Research by The Pew Charitable Trusts shows that despite a lack of sustained policy attentionand investment, the emerging clean energy economy has grown considerably extending to all 50states, engaging a wide variety of workers and generating new industries. By 2007, 68,203 businesses in the United States had generated more than 770,000 jobs in the clean energyeconomy. And between 2006 and 2008, about $12.6 billion of venture capital investments wasdirected toward clean technology businesses in 40 states and the District of Columbia. The U.S.clean energy economy is an emerging source of jobs that achieve the double bottom line of economic growth and environmental sustainability. Every state has a piece of America’s cleanenergy economy.Like all other sectors, the clean energy economy has been hit by the recession, but investments inclean technology have fared far better in the past year than venture capital overall. Lookingforward, the clean energy economy has tremendous potential for growth, as investments continueto flow from both the government and private sector and federal and state policy makersincreasingly push for reforms that will both spur economic renewal and sustain theenvironment
.At the same time, new government spending, regulation, and policies should help the industryweather the current economic crisis better than most other sectors. On balance, we believe cleanenergy and energy intelligence will be seen as a means to help economies around the world pullout of the current economic malaise. According to Clean Edge research:
(global production and wholesale pricing of ethanol and biodiesel) reached $34.8 billion in 2008 and are projected to grow to $105.4 billion by 2018. In 2008 the global biofuelsmarket consisted of more than 17 billion gallons of ethanol and 2.5 billion gallons of biodiesel production worldwide. For the first time, ethanol leader Brazil got more than 50 percent of itstotal national automobile transportation fuels from bioethanol, eclipsing petroleum use for thefirst time in any major market.
Wind power
(new installation capital costs) is projected to expand from $51.4 billion in 2008 to$139.1 billion in 2018. Last year’s global wind power installations reached a record 27,000 MW.
The Pew Charitable Trusts (2009), The Clean Energy Economy
Tomás Alberto Ávila 11/2009In the U.S., which accounted for more than 8,000 MW, wind installations represented more than40 percent of total new electricity generating capacity brought online in 2008 — and moved theU.S. ahead of Germany as the world’s leading generator of wind energy.
Solar photovoltaic’s
(including modules, system components, and installation) will grow from a$29.6 billion industry in 2008 to $80.6 billion by 2018. Annual installations reached more than 4GW worldwide in 2008, a fourfold increase from four years earlier, when the solar PV marketreached the gigawatt milestone for the first time. Together, we project these three benchmark technologies, which equaled $75.8 billion in 2007 and expanded 53 percent to $115.9 billion in2008, to grow to $325.1 billion within a decade
.American Recovery and Reinvestment Act of 2009, signed into law by President Obama inFebruary, includes more than $70 billion in direct spending and tax credits for clean-energy andtransportation programs, including:1.
$11 billion towards “smart grid”2.
$6 billion to subsidize loans for renewable energy projects3.
$6.3 billion in state energy efficiency and clean-energy grants4.
$5 billion to weatherize modest-income homes5.
$4.5 billion to make federal buildings more energy efficient6.
$2 billion in grants for advanced batteries for electric vehicles7.
$8.4 billion for mass transit8.
$9.3 billion for construction of high-speed railways9.
$20 billion in tax incentives and credits for renewable energy, plug-in hybrids, andenergy efficiencyTo back up these investments, a number of recently passed policies are poised to support thegrowth of clean-energy sectors in the U.S. These include:1.
an 8-year extension for the investment tax credit (ITC) for solar 2.
a 3-year extension for the production tax credit for wind3.
new rules that allow utilities, for the first time, to participate in ITCs4.
a new provision that allows renewable energy developers to receive up to a30 percentgovernment grant instead of a tax credit.This policy-stimulus combination represents the largest federal commitment in U.S. history for renewables, advanced transportation, and conservation initiatives. Based on these new rules, weexpect to see many more utilities ramping up their clean-energy programs. And in a world wherefew companies or energy developers have profits against which to apply tax credits, a straight-upgrant should help speed up development.Equally important, the U.S. is poised for additional support, including the likely passage of anational renewable portfolio standard requiring approximately 25 percent of the U.S. electricitymix to come from renewable sources by 2025, and a potential cap-and-trade system for greenhouse gas emissions.
Makower, Joel; Pernick, Ron; Wilder, Clint, Clean Energy Trends 2009

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