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Diesel

Diesel

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Published by TwinkleShah

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Published by: TwinkleShah on May 04, 2010
Copyright:Attribution Non-commercial

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05/24/2010

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Diesel
Deanna Dewitt Caitlin Zimbrick
Lauren Stewart
Diesel\u2026you buy the brand not the jean
\ue000International Brand
\ue000Diesel - pr\u00eat-a-porter male and female
seasonal collection, mainly focused on
denim

\ue00055DSL- sportswear
\ue000DieselStyleLab-limited edition pieces
\ue000Diesel Kids- babies, kids, teens; bright

colors & modern gutsy lines
\ue000Licensed products: Diesel shades,
shoes, time frames, fragrances and
cosmetics, writing tools, and jewelry
History-\u201c The Haute Couture
of Casual \u201d

\ue0001978-creation of Diesel brand name
\ue0001985-Renzo Rosso complete acquisition of the company
\ue0001990-inception of the global marketing strategy
\ue0001995-one of first clothing companies on the internet
\ue0001996-Diesel\u2019s first flagship store on New York City\u2019s Lexington Avenue
\ue0001998-\u201dAdvertiser of the Year\u201d award
\ue0001999-Diesel\u2019s product lines;

\ue000Diesel Kids
\ue00055DSL
\ue0002003-ranked no. 15 among worldwide luxury brands
\ue000Leader in pioneering new styles, fabrics, manufacturing methods and
quality control

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