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Chamber Newsletter May 2010

Chamber Newsletter May 2010

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Published by: headlandsmedia on May 04, 2010
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The Current 
May 2010
ews or press releases have been around since … well … forever, it seems. Written in inverted pyramid style (the lead or nut graph — on top and other details below), theywere intended for reporters and editors. A punchy, attention-getting lead, you hoped, would grab the editor’s attention and result in public-ity. They were the gatekeepers, so to speak. Today, with websites and social media, wedeliver our message directly to consumers. 
How does the press release t in?
 The new press release contains key wordsand live links to websites, Facebook Twit-ter, video and photos -- all designed to giveyour information prominence in Googlesearches. When a potential customer or in-formation consumer searches key words,your news release appears with those links.Hopefully, the links bring them to you. You still have to write an attention gettinglead and headline, but now you need to loadit with relevant links and keywords. Theseare referred to as SEO (search engine opti-mized) press release. News distribution services like PRNews-wire, BusinessWire, PRWeb (online writingguide) or Marketwire (key word analyzer)offer samples and, PRNewswire and Busi-nessWire, both have editors who can helpyou optimize your release. For PRN andBW, you pay around $100 annual fee, butit’s well worth it. Then anytime you want to send out a release, you sign on, upload the release,and pick a distribution circuit, such as “all California media.” Within an hour, the release hits all radio, TV and print media in California ($220) and more than4,000 websites, portals, blogs, and social media sites. 
These services also provide reports so you can nd out who has looked at your release and where
it appears on the web within just a few hours. The release should also be published in your website newsroom. The news release, which has long been an important arrow in your promotional quiver, still is. It’s just taken on new form. 
Bruce Lewis is a principal with Lewis & Summers Public Relations and was a newspaper reporter for 7 years.
Press Release
by Bruce Lewis, Lewis & Summers PR 
Our greeters, Amabassador Diana Scholl with CV Starr Vol-unteer Anna Gladstone at the 6th Annual Showcase Mixerat CV Starr.
Page 2 May 2010
From the Desk of...Debra De Graw, CEO
HmM Publicaons… W ge h word out.
Erina Reeves • 937-3565 • sales@mendocinoguide.com
• Mendocino Travelers Guide• Mendocino Real Estate Guide• www.MendocinoGuide.com
he Mendocino Coast Chamber of Commerce has been busy with many projects and com-munity concerns. As a regional Chamber on the coast our work spans the coast. As youknow the Chamber was helping the business community of Mendocino seek a sustainablesolution for the impending closure of the public restrooms at the Ford House Museum and Visi-tor Center.Many business people, residents and organizations made donations to help keep the restroomsopen for a few months after we learned in October that the restrooms were to close November
1, 2009. It was then that a Restroom Task Force was organized to help nd a solution to keep
the restrooms open.Meetings were then held with County Board of Supervisors Kendall Smith and David Colfax,along with then County Assistant to the C.E.O. Carmel Angelo, to address the possibility of theCounty funding the public restroom.As of April 1, 2010 Acting District Superintendent Morgan Zeitler announced that while the bud-
get situation had not improved, they were able to pick up the entire upkeep until the new s
-cal year begins July 1st. If the 2010/2011 allocation is again greatly reduced, they may ask formore assistance, but hope not to have to.Another project that the Chamber is assisting with is the countywide shop local, think local, belocal campaign, MendoLoco. The Mendocino Coast Chamber has adopted this logo and messagefor our own Shop Local campaign.As a part of the Shop Local campaign, the Chamber is pleased to welcome grassroots organizerand speaker Cinda Baxter to Fort Bragg. Cinda founded the 3/50 Project and will be touringthrough Northern California this June. The Chamber is organizing and reserving seats for thisspeaking engagement at Town Hall in Fort Bragg. June 3, 2010, 6-8 p.m. Hosts include: TheCity of Fort Bragg, the Fort Bragg Promotion Committee, West Company, the Mendocino CoastChamber of Commerce, Mendocino Coast Economic Outlook Committee, Mendo Lake CreditUnion, Sport Chrysler Jeep Dodge and The Coast KOZT FM. If you would like to attend this veryspecial event call the Chamber to reserve your seat, 707-961-6300. Seating is limited for thisevent so you must reserve in advance. Call before May 26, to reserve your seat. For more in-formation on Cinda and her great work go to http://www.the350project.net/home.html. Themessage is simple.
In other news, the Mendocino County Film Ofce, housed at the Mendocino Coast Chamber, just
returned from promoting our county at the Association of Film Commissioners International Lo-cations Trade Show.
Film Ofces from around the world were in attendance promoting their locations to about 3,000lm professionals. Mendocino County Film Ofce joined the Film Liaisons In California Statewide
and the California Film Commission in the California row to promote our locations and the FilmTax Incentive to the world. We have already received some location requests from the leads atthe show and are working to bring their funded projects to our county.
Page 3 May 2010
www.MendocinoCoast.com • chamber@mcn.org • 707.961.6300
Rates for Chamber MembersCommercial or Residential
Peters Painting
(707) 513-6276Ask for Lloyd Peters
CA Lic# 882523
Chamber Announcements
Nominate your Neighbor
 The Mendocino Coast Chamber of Commerce en-courages you to nominate your neighbor and/orfavorite community business. Each year we pres-ent community and business awards for; Businessof the Year (Over 25 employees & Under 25 em-
ployees), Volunteer Citizen of the Year, Beautica
-tion/Preservation (Business & Residential), and aSustainability Award. We need help from the com-munity to put a spotlight on these unsung heroes.Is there a business on the coast that has gone
above and beyond to give great customer service?
Or a business that gives opportunities to those in
need? Do you know of an individual or group that
has given endless amounts of time to local causes
or organizations? Has someone done a completerestoration of a historic home or just beautied theeye-soar in the your neighborhood? These are the
people and businesses we want you to nominate.Recipients are given recognition for their hardwork and dedication to our coastal community, ata celebration to be held in June. Nomination formsand details can be picked up at the Chamber of-
ce (217 S. Main Street, Fort Bragg) or download
-ed from our website (www.mendocinocoast.com)Deadline for nominations is Friday, May 21, 2010.For more information contact us at 961-6300
Save the Date
Summer of ‘42CelebrationAug. 28-29, 2010
Fort Bragg Realty 
809 N. Main St.Fort Bragg, California 95437
Business (707) 961-1111
Fax (707) 964-3402Website c21fortbraggrealty.comE-Mail bclark@mcn.org
Each Ofce is Independently Owned And Operated 
Barbara D. Clark
Broker / Owner
Want to know what happening on theMendocino Coast...check out our
 Calendar of Events
Debbie Perkowski chats with a guest at the Show-case Mixer.

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