You are on page 1of 21

The Brand with difference

Apple Inc
 The
Company
Apple Incorporated
History….

Incorporated in April 1,1976


Cupertino, California

STEVE JOBS & STEVE WOZNIAK, 1976


Ronald Wayne
Logo Incarnation
Rob Janoff of the Regis
McKenna Agency Apple and not Cherry
Profile
Industry: computer hard and
software, consumer
electronics
Competitors: technology,
retail companies
Brand
 APPLE is committed to bringing the
best personal computing experience to
students, educators, creative
professionals and consumers around
the world through its innovative
hardware
 software and internet offerings.
 „highest brand and repurchase loyalty of any
computer manufacturer“ (J.D. Power)
 „unusually artistic, creative and well-educated
customer base“ (news.com)
 Several conferences and trade shows worldwide
 Store openings attract large crowds
 MACWORLD KEY NOTE SPEECH, SAN FRANCISCO
 Enriching Brand Through Media
 The Queue in front of Apple Store after Product Launch
Portfolio

Ipod Shuffle MacBook Pro Time Capsule


Ipod Nano MacBook Air Apple TV
Ipod Classic Mac Mini Server
Ipod Touch MacBook Storage
solutions
Software

Mac OS X iWork ’08 iLife ’08 Quicktime


(Microsoft Office) Final Cut Logic Studio Aperture
.MAC Garage Band OS X Server Software Support
Shake Xsan
Brand Building
Online Presense
THIRD-PARTY
RETAILERS / CATALOGUERS / SHOP-IN-
SHOP

Feel of Luxury because of Limited Outlets


Brand Values
 Graphical user interface, which is the
first of its kind
 Usability is very premium
 Product design and attractive visual look
 Good ergonomics and candid feeling
 Apple care an innovative applications
Swot Analysis
 Strength:
Design & Innovative capabilities
Distinctive GUI
Ease to use
Reliability’
Own OS
 Weakness
Expensive comparing to other
competitors
Repair issues with ipod batteries
People do not rely on brand service
center
 Opportunities:
Mobile Phone Business
Home entertainment business
Digital TV
 Threats
Linux, Microsoft Vista
Microsoft Zune media player
Microsoft media Centre
Iphones v/s Ipads
Ipod design became dull
Apple Fanaticz
 During the period of 1989-1994, a new religion
started in US, and it was called as the Apple-
Mania and its cohort of Apple-evangelist. The fan
of Apple aren't simple costumers satisfied by their
products, they are fanatics!!!
 They pray Saint Steve Jobs, they celebrate
Christmas during the MacWorld Exposition every
year in San Francisco, Cupertino is their Mecca
and Bill Gates is the Devil!!
 Apple could not stand the WINTEL (windows &
intel) Supremacy and was forced to decline.
 The rebirth of Apple started in 1998 when Steve Jobs himself (back in the
company since February 1997) introduced the new iMac at the MacWorld
Expo. It is small, nice, fun and competitive. This new computer comes with
a complete suite of software’s and a new operating system called Mac OS
X. It was a success. Then came the iBook, Apple's new laptop.
 But the real blockbuster was unveiled in 2001: the iPod. Surfing on the
digital audio player trend Apple succeeds to take 75.6% of the market
share in the US. Furthermore Apple make a deal with Intel to become
compatible with Microsoft Windows.
 A survey done on 400 consumers has given some interesting results: 85%
of ipod owners, in which 15% considered of purchasing a MAC (Apple
personal computer), and among 36% of Non-Ipod owners,19% were
switching from Windows PC to MAC and 43% considered purchasing a
MAC. This clearly gives a 20% halo effect.
 52% of people were strongly influenced with the apple brand effect by ipod.
Consumers impressed by the cute design and intuitive interface of their
iPods…
Conclusion
 Thus to Conclude, Brand Apple has created a new
mantra in the market and that is INNOVATION for
SUCCESS, This mantra is adopted by many
companies now to make their brand stronger!!
  We Love Brand Apple!! Arent we? How Soon you
Raise our eye-brow when you see a apple,Than
other portable Music Player??
 Its impossible to erase the Brand effect From

The minds of people.


Competition among their products and others has
always given customer best of the best

You might also like