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Being Optimally Social
Earning Buzz, Links & (Ultimately) SEO Value
Stephan Spencer
VP of SEO Strategies, Covario
 
2
© 2009 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
FirstOff...WhoAmI?
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VPofSEOStrategiesatCovario
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FoundedNetconceptsLLCinMadisonWIin1995.SoldittoCovarioin2010.FoundedNetconceptsLtdinAucklandin1999.
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LivedinNewZealandfor8yrs,returnedtoUSin2007.
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InventorofGravityStream,apay‐for‐performanceSEOtechnology(rebrandedasOrganicSearchOpmizer)
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Co‐authorofTheArtofSEO
 
SocialMediaOpmizaon
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Everysocialsitehasitsownuniqueopportunies,quirksandanomalies.
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Youcanthinkoftheseas“hacks”
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O’Reillydefinionof“hacks”:
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tools,ps,andtricksthathelpuserssolveproblems
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aimedatintermediate‐levelpowerusers
3
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