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SEO: From Soup to Nuts (part 1)

SEO: From Soup to Nuts (part 1)

Ratings: (0)|Views: 704|Likes:
Published by Web 2.0 Expo
SEO from Soup to Nuts

Stephan Spencer
VP of SEO Strategies, Covario

First
Off...
Who
Am
I?

•  VP
of
SEO
Strategies
at
Covario
 •  Founded
Netconcepts
LLC
in
Madison
WI
in
1995.
 Sold
it
to
Covario
in
2010.
Founded
Netconcepts
 Ltd
in
Auckland
in
1999.
 •  Lived
in
New
Zealand
for
8
yrs,
returned
to
US
in
 2007.
 •  Inventor
of
GravityStream,
a
pay‐for‐performance
 SEO
technology
(rebranded
as
Organic
Search
 OpUmizer)
 •  Co‐author
of
The
Art
of
SEO

2

© 2009 Stephan M Spencer Netconcepts
SEO from Soup to Nuts

Stephan Spencer
VP of SEO Strategies, Covario

First
Off...
Who
Am
I?

•  VP
of
SEO
Strategies
at
Covario
 •  Founded
Netconcepts
LLC
in
Madison
WI
in
1995.
 Sold
it
to
Covario
in
2010.
Founded
Netconcepts
 Ltd
in
Auckland
in
1999.
 •  Lived
in
New
Zealand
for
8
yrs,
returned
to
US
in
 2007.
 •  Inventor
of
GravityStream,
a
pay‐for‐performance
 SEO
technology
(rebranded
as
Organic
Search
 OpUmizer)
 •  Co‐author
of
The
Art
of
SEO

2

© 2009 Stephan M Spencer Netconcepts

More info:

Published by: Web 2.0 Expo on May 04, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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original

 
SEO from Soup to Nuts
Stephan Spencer
VP of SEO Strategies, Covario
 
2
© 2009 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
FirstOff...WhoAmI?
 
VPofSEOStrategiesatCovario
 
FoundedNetconceptsLLCinMadisonWIin1995.SoldittoCovarioin2010.FoundedNetconceptsLtdinAucklandin1999.
 
LivedinNewZealandfor8yrs,returnedtoUSin2007.
 
InventorofGravityStream,apay‐for‐performanceSEOtechnology(rebrandedasOrganicSearchOpmizer)
 
Co‐authorofTheArtofSEO
 
KeywordResearch
 
Toolsforbrainstormingaseedlist
 –
 
Quintura
 –
 
GoogleSuggest(nowintegratedintoGooglesearch)
 –
 
YahooAssist
 –
 
Soovle
 
Toolstocheckpopularityofkeywordsearches
 –
 
Wordtracker
 –
 
Trellian’sKeywordDiscovery
 –
 
Google’sKeywordSuggesonTool
 –
 
GoogleTrends
 –
 
GoogleInsightsforSearch

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