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SEO: From Soup to Nuts (part 3)

SEO: From Soup to Nuts (part 3)

Ratings: (0)|Views: 73 |Likes:
Published by Web 2.0 Expo
The Search Engine Landscape: 2010
How
Users
Interact
with
Engines
&
How
the
Search
Engines
Crawl,
Index
&
Rank
Pages

Rand Fishkin
CEO & Co-Founder: SEOmoz

Dilbert
Explains
SEO


Hopefully,
Lots
of
You
Went
to
MIT


h
The
Search
Market


PPC
vs.
SEO
in
Clicks
&
Spend


~88%
of
clicks
 (US
Spend
2009
‐
$1.5
Billion)


~12%
of
clicks
 (US
Spend
2009
~$18
Billion)


Via
AOL
Search
Data
2007


Probably


Probably
Doesn’t
 Get
42%
CTR


Search
Engine
The Search Engine Landscape: 2010
How
Users
Interact
with
Engines
&
How
the
Search
Engines
Crawl,
Index
&
Rank
Pages

Rand Fishkin
CEO & Co-Founder: SEOmoz

Dilbert
Explains
SEO


Hopefully,
Lots
of
You
Went
to
MIT


h
The
Search
Market


PPC
vs.
SEO
in
Clicks
&
Spend


~88%
of
clicks
 (US
Spend
2009
‐
$1.5
Billion)


~12%
of
clicks
 (US
Spend
2009
~$18
Billion)


Via
AOL
Search
Data
2007


Probably


Probably
Doesn’t
 Get
42%
CTR


Search
Engine

More info:

Published by: Web 2.0 Expo on May 04, 2010
Copyright:Attribution Non-commercial

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11/21/2012

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The Search Engine Landscape: 2010
HowUsersInteractwithEngines&HowtheSearchEnginesCrawl,Index&RankPages
 
Rand Fishkin
CEO & Co-Founder: SEOmoz
 
DilbertExplainsSEO
 
Hopefully,LotsofYouWenttoMIT
h<p://tech.mit.edu/V129/N49/survey.html

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