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A Dashboard for Freemium Providers_ What to Measure—and How Presentation

A Dashboard for Freemium Providers_ What to Measure—and How Presentation

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Published by Web 2.0 Expo
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.

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Categories:Types, Business/Law
Published by: Web 2.0 Expo on May 04, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Measuring Your FreemiumBusiness
Ranjith Kumaran
 
Wh
at youll learn today:
Yourconversion rateis not
too low.
Yourcancellation rateis not
too high
.But yourcost-to-serve*is*
too low.
and
h
ow to tie it all toget
h
er.
 
Myt
h
#1: Freemium businessesonly work if conversion rates arebetween 5%-10%

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