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Facebook for Pre Induction 2010

Facebook for Pre Induction 2010

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Published by Tony McNeill
Kingston University draft evaluation of the use of a Facebook group to support pre-induction and induction week activities.
Kingston University draft evaluation of the use of a Facebook group to support pre-induction and induction week activities.

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Published by: Tony McNeill on May 05, 2010
Copyright:Attribution Non-commercial

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05/24/2010

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\u2018Putting a "face" to the subject in a way\u2019:
Using Facebook for induction and pre-induction
Executive summary
Use of Facebook for pre-induction activity was appreciated by students and has a positive effect in
three main areas:
1.students\u2019 preparedness for induction week and lower levels of anxiety about joining the

University;
2. social integration/making new friends;
3.students\u2019 perception of the course and of Kingston University.

What was not surprising was that:
1. the majority of Kingston University students surveyed were already Facebook users prior to
joining the group;
2. nearly half the students surveyed used mobile devices\u2013 e.g. internet-enabled phones,
portable gaming devices and media players - to access Facebook.

However, what was surprising was that:
1. students desired the involvement of academic tutors in the Facebook group;
2. Facebook was used to establish new contacts and not to just to continue and extend existing

relationships;
3. most students read content rather than contributed to it, countering the myth of a
\u2018generation C\u2019 of technology users comfortable with uploading and sharing content;
4. students used the group flexibly to create communities within communities and for their
own purposes beyond the initial pre-induction and induction period.

Other lessons learned include:
1. the need for academic staff involvement;
2. academic staff development around use of social networking sites and key issues (e.g.

privacy, IPR).
2
Questionnaire responses
________________________________________________________________________________

1. Were you a Facebook user before joining
our Media and Cultural Studies at Kingston
University Facebook group?

Yes95.3% (n=82)
No4.7% (n=4)
(Total who answered this question: 86 )
________________________________________________________________________________

2. Did you use a mobile device - e.g. an
internet-enable mobile phone - to access
Facebook?

Yes47.7% (n=41)
No52.3% (n=45)
(Total who answered this question: 86 )
The internet-enabled devices specified were:
\ue000
BlackBerry (n=10)
\ue000
Apple iPhone (n=8)
\ue000
Nokia smart phones (n=3)
\ue000
HTC Google phone (n=1)
\ue000
Sony PSP portable gaming device (n=3)
\ue000
Apple iPod Touch media player (n=2)
\ue000
unspecified mobile phones (n=8)
________________________________________________________________________________
3

3. Have you added any more Facebook friends
from Kingston University as a result of
joining the group?

Yes57 .0%
(n=49)
No43.0%
(n=37)
(Total who answered this question: 86 )
________________________________________________________________________________
4. When you accessed the Facebook group
what did you do?
read the content
88.0% (n=73)
read new students' posts67.5% (n=56)
post to the wall or DB
24.1% (n=20)
email KU staff
15.7% (n=13)
email KU student helper4.8% (n=4)
other
3.6% (n=3)
(Total who answered this question: 83 )
The 3 additional comments under\u2018other\u2019 were:
\ue000
Got familiar with other students in the course and build relationships, contacts
\ue000
able to have a casual relationship with lecturers ...
\ue000
looked at the other members profiles
________________________________________________________________________________
5. What, in your experience, were the benefits of joining this Facebook group?
\ue000
Updated regularly.
\ue000
Answer FAQ's. Get induction info. eg, textbooks
\ue000
Find out about the course and up to date information about timetables and lectures.
\ue000
To answer questions I had about the course
\ue000
Knowledge
\ue000
Reading others questions
\ue000
meeting fellow students
\ue000
Easy access and easy to find to get the relevant information

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