Professional Documents
Culture Documents
GE Approach/Model
BCG Model
Five Forces Model
Value Chain model
3. Which one of the following option is true for the core marketing concept?
Needs
Wants
Demands
All of the given options
4. What comes in your mind when you hear this statement “What place do you want
your product to hold in the consumer’s mind”?
Product
Positioning
Promotion
Place
5. In which of the following stage marketer provides quality product and services
without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Exploratory research
Hypothesis
Data collection
Data validation
Car
Shirt
Soft drink
Television set
8. In the Boston Consulting Group approach, which one of the following is a measure
of company strength in the market?
9. After analysis and processing data, it is converted into which of the following
forms?
Facts
Postulates
Information
Results
10. A person on the University Book Shop's survey asks respondents to tell the shop, in
their own words, what they like least about textbook shopping. What is a type of this
question?
An open-ended
A dichotomous
A multiple choice
A scale
Marketing analysis
Marketing planning
Marketing implementation
All of the above
Needs
Wants
Demands
Exchange
13. Which of the following is the last step in marketing research process?
14. Which one of the following research instruments is used to collect information
quickly?
Mail questionnaires
Telephone interviewing
Personal interviewing
Computer interviewing
15. A market or an organization where a specific market plan is developed for each
specific market or customer refers to which of the following organizations?
Functional organization
Geographic organization
Product management organization
Customer management organization
16. Which one of the following option is NOT research instrument for data collection?
Experiment
Observation
Questionnaire
Information
17. Society and culture shape the basic form of human needs refers to which one of the
following option?
Needs
Wants
Values
an exchange
18. The best known product portfolio planning method was developed by:
Philip Kotler
Harvard University
Boston Consulting Group
James P. Hess
Three
Four
Five
Six
20. Studies of the origin of man, religion, and thought-provoking ad campaigns are on
the rise. This study reflects which of the following views?
21. When Nokia introduced its new mobile set in the market in response to consumer
demand, which one of the following philosophy is consistent with such action?
Selling concept
Production concept
Customer concept
Marketing concept
22. Which one of the following is the most basic cause of a person’s wants and
behavior?
Culture
Brand personality
New product
Selective perception
23. In which of the following stage marketer provides quality product and services
without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
24. Study of human populations in terms of size, density, location, age, sex, race,
occupation and other statistics refers to which of the following studies?
Segmentation
Demography
Psychographic
Geographic
25. Maslow has a list of human needs from the most pressing to the least pressing. They
include all of the following EXCEPT:
Physiological need
Safety need
Need recognition
Self-actualization
26. Record system that provides current data on sales, costs, inventories, cash flows,
accounts receivable and payable refers to which of the following data?
Internal data
External data
Secondary data
Primary data
27. In the Boston Consulting Group approach, which one of the following measure
provides a measure of market attractiveness
29. Which of the following phase of marketing research process is considered MOST
expensive and subject to error?
Exploratory research
Hypothesis
Data collection
Data validation
30. The information collected for the specific purpose at hand refers to which of the
following data?
Primary data
Secondary data
Encrypted data
Bulk data
31. What does this statement shows “Trade of value between at least two parties”?
Competition
Transaction
Exchange
Need
32. People are willing to work for large organizations but expect them to become
increasingly socially responsible. What does this statement show?
33. Which of the following environment involves natural resources that are needed as
inputs by marketers or that are affected by marketing activities?
Cultural environment
Natural environment
Political environment
Technological environment
34. Each culture contains smaller ___, or groups of people with shared value systems
based on common life experiences and situations.
Alternative evaluations
Subcultures
Motives
Attitudes
36. Which one of the following is a key to build lasting relationships with consumers?
37. Large number of manufacturers and greater number of product variety increases
39. Publics--carry news, features, and editorial opinions refers to which of the following
publics?
Financial publics
Media publics
Government publics
Citizen-action publics
40. Which one of the following represents large growing kid and teen market?
Baby boomers
Generation-X
Generation-Y
Echo boomers
41. Pak Suzuki Motor Company is introducing a faster model of car in the market
regardless of the need of the customers. Pak Suzuki Motor Company has
characteristics associated with which of the following concepts?
Production
Sales
Marketing
Social
42. In SWOT analysis, strength and weaknesses are part of which of the following
environment?
Internal
Outdoor
External
Outside
Demand management
Customer relationship
Making a sale
Making a profit
44. Which one of the following concept states that consumers will favor products that
offer the most quality, performance and features?
Product concept
Selling concept
Marketing concept
Production concept
Occupation
Education
Income
Number of children in family
46. Sale is decreasing due to substitute product, this statement related to which one of
the following research?
Causal research
Observational research
Experimental research
Survey research
Size
Growth rate
Size and growth rate
Inflation
Learning
Role selection
Perception
Motivation
50. Building, keeping and growing profitable value-laden relationships with all
customers of a company refers to which one of the following concept?