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SEO from Soup to Nuts
Stephan Spencer
VP of SEO Strategies, Covario
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© 2009 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com
First Off... Who Am I?
VP of SEO Strategies at Covario
Founded Netconcepts LLC in Madison WI in 1995.
Sold it to Covario in 2010. Founded Netconcepts
Ltd in Auckland in 1999.
Lived in New Zealand for 8 yrs, returned to US in
2007.
Inventor of GravityStream, a pay-for-performance
SEO technology (rebranded as Organic Search
Optimizer)
Co-author of The Art of SEO
Keyword Research
Tools for brainstorming a seed list
±Quintura
±Google Suggest (now integrated into Google search)
±Yahoo Assist
±Soovle
Tools to check popularity of keyword searches
±Wordtracker
±TrelliansKeyword Discovery
±GooglesKeyword Suggestion Tool
±Google Trends
±Google Insights for Search
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