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Innovate Issue 7 - The Coventry University Applied Research Magazine

Innovate Issue 7 - The Coventry University Applied Research Magazine

Ratings: (0)|Views: 74 |Likes:
Published by Coventry University
In this issue;

Special focus - Sports

Dream Machine - The University made one man's lifelong dream come true with a bespoke car design

Living off the land - An educational project in nigeria is training graduates to profit from organic sustainable agriculture

Recession Buster - A funding package is helping businesses realise their potential during the difficult economic climate

Niche Vehicles - The University is offering research and development support to niche vehicle manufacturers

Passion for Fashion - Encouraging small enterprises in south Africa

Happy Campus - Art and leadership management are improving life at The Camping and Caravanning Club
In this issue;

Special focus - Sports

Dream Machine - The University made one man's lifelong dream come true with a bespoke car design

Living off the land - An educational project in nigeria is training graduates to profit from organic sustainable agriculture

Recession Buster - A funding package is helping businesses realise their potential during the difficult economic climate

Niche Vehicles - The University is offering research and development support to niche vehicle manufacturers

Passion for Fashion - Encouraging small enterprises in south Africa

Happy Campus - Art and leadership management are improving life at The Camping and Caravanning Club

More info:

Published by: Coventry University on May 06, 2010
Copyright:Attribution Non-commercial

Availability:

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05/24/2010

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D\ue001c\ue009\ue00aat\ue005\ue008\ue003 T\ue004\ue001 Ca\ue007p\ue005\ue008\ue003
a\ue008d Ca\ue00aa\ue00ba\ue008\ue008\ue005\ue008\ue003 C\ue006u\ue000\u2019s
\ue004\ue001adqua\ue00at\ue001\ue00as
Supp\ue009\ue00at\ue005\ue008\ue003 \ue008\ue005c\ue004\ue001 \ue00b\ue001\ue004\ue005c\ue006\ue001
\ue007a\ue008u\ue002actu\ue00a\ue001\ue00as
S\ue001tt\ue005\ue008\ue003 up \ue002as\ue004\ue005\ue009\ue008a\ue000\ue006\ue001
\ue001\ue008t\ue001\ue00a\ue00ap\ue005s\ue001s \ue005\ue008 S\ue009ut\ue004 A\ue002\ue00a\ue005ca
Ad\ue00b\ue005c\ue001 a\ue008d \ue002u\ue008d\ue005\ue008\ue003 t\ue009 \ue000\ue001at
t\ue004\ue001 \ue00a\ue001c\ue001ss\ue005\ue009\ue008
DreAm
mAChine
designing a
bespoke car for
benninghoven\u2019s
centenary
A\ue007\ue007\ue004i\ue001\ue000 \ue008\ue001s\ue001a\ue008ch at C\ue006\ue009\ue001\ue005t\ue008\ue00a U\ue005i\ue009\ue001\ue008sit\ue00a
Issu\ue001 7 S\ue007\ue008i\ue005g 2010
living off
The lAnD

helping nigeria
profit from
organic sustainable

agriculture

How Coventry is
using its sports and
business expertise to
promote education

overseas
SpeCIAl foCUS
2I\ue005\ue005\ue006\ue009at\ue001 / S\ue007\ue008i\ue005g 2010
I\ue005\ue005\ue006\ue009at\ue001 / Autum\ue005 20095

W\ue005t\ue004 W\ue009\ue00a\ue006d Cup \ue002\ue001\ue00b\ue001\ue00a just a\ue00a\ue009u\ue008d t\ue004\ue001
c\ue009\ue00a\ue008\ue001\ue00a a\ue008d \ue005\ue008 t\ue004\ue001 \ue000u\ue005\ue006d up t\ue009 t\ue004\ue001 2012
o\ue006\ue00c\ue007p\ue005cs a\ue008d Pa\ue00aa\ue006\ue00c\ue007p\ue005cs, t\ue004\ue005s \ue005ssu\ue001 \ue009\ue002
i\ue008\ue008\ue009\ue00bat\ue001 \ue005s \ue002\ue009cus\ue005\ue008\ue003 \ue009\ue008 t\ue004\ue001 U\ue008\ue005\ue00b\ue001\ue00as\ue005t\ue00c\u2019s
c\ue009\ue007\ue007\ue005t\ue007\ue001\ue008t t\ue009 sp\ue009\ue00at.

You mig\ue003t \ue000e \ue005urpri\ue005e\ue001 to
rea\ue001 a\ue000out \ue005ome o\ue002 t\ue003e way\ue005

Cove\ue004try i\ue005 active i\ue004 \ue005port\ue005.
Ma\ue004y o\ue002 our \ue002acultie\ue005 a\ue004\ue001
\ue001epartme\ue004t\ue005 are i\ue004volve\ue001 i\ue004
\ue005port, \ue002rom \ue001e\ue005ig\ue004i\ue004g \ue005port\ue005

equipme\ue004t \ue002or lea\ue001i\ue004g \ue000ra\ue004\ue001\ue005 to \ue001evelopi\ue004g
\ue005tu\ue001e\ue004t team\ue005 to compete i\ue004 i\ue004ter\ue004atio\ue004al
motor\ue005port competitio\ue004\ue005.

Our applie\ue001 re\ue005earc\ue003 a\ue004\ue001 project\ue005 are \ue002ocu\ue005e\ue001
o\ue004 maki\ue004g a \ue001i\ue002\ue002ere\ue004ce a\ue004\ue001 o\ue002te\ue004 u\ue005e a\ue004
i\ue004ter\ue001i\ue005cipli\ue004ary approac\ue003 to ac\ue003ievi\ue004g re\ue005ult\ue005. Our
\ue004ew Workplace a\ue004\ue001 Well\ue000ei\ue004g Applie\ue001 Re\ue005earc\ue003
Group i\ue004clu\ue001e\ue005 a com\ue000i\ue004atio\ue004 o\ue002 \ue005kill\ue005 \ue002rom \ue005port\ue005
\ue005cie\ue004ce to cou\ue004\ue005elli\ue004g. T\ue003e team are curre\ue004tly
impleme\ue004ti\ue004g a project t\ue003roug\ue003out Cove\ue004try
to e\ue004courage more people \ue002rom \ue001i\ue002\ue002ere\ue004t \ue005ocial
group\ue005 to participate i\ue004 \ue005port. You ca\ue004 rea\ue001 a\ue000out
t\ue003e \ue001i\ue002\ue002ere\ue004t \ue005porti\ue004g profle\ue005 i\ue004 t\ue003i\ue005 i\ue005\ue005ue a\ue004\ue001
lear\ue004 a\ue000out t\ue003e i\ue004\ue004ovative approac\ue003 t\ue003e U\ue004iver\ue005ity
i\ue005 u\ue005i\ue004g to target t\ue003em.

A\ue005 you will \ue005ee \ue002rom our \ue005pecial \ue005port\ue005 \ue002ocu\ue005, our project\ue005 are all aime\ue001 at maki\ue004g a\ue004 impact upo\ue004 \ue005ociety. W\ue003et\ue003er it'\ue005 \ue000y e\ue004couragi\ue004g more p\ue003y\ue005ical activity i\ue004 \ue005c\ue003oolc\ue003il\ue001re\ue004 or u\ue005i\ue004g \ue005port to promote \ue003ig\ue003er e\ue001ucatio\ue004 over\ue005ea\ue005, t\ue003e project\ue005 are aime\ue001 at maki\ue004g a po\ue005itive \ue001i\ue002\ue002ere\ue004ce.

T\ue003i\ue005 \ue002ocu\ue005 o\ue004 impact t\ue003at Cove\ue004try applie\ue005 to all o\ue002 it\ue005 re\ue005earc\ue003 project\ue005 i\ue005
\ue004ow provi\ue004g \ue000e\ue004efcial i\ue004 lig\ue003t o\ue002 t\ue003e \ue004ew Re\ue005earc\ue003 Excelle\ue004ce Framework
(REF) t\ue003at replace\ue005 t\ue003e Re\ue005earc\ue003 A\ue005\ue005e\ue005\ue005me\ue004t Exerci\ue005e (RAE). T\ue003e REF,
w\ue003ic\ue003 a\ue005\ue005e\ue005\ue005e\ue005 t\ue003e quality o\ue002 re\ue005earc\ue003 i\ue004 UK \ue003ig\ue003er e\ue001ucatio\ue004 i\ue004\ue005titutio\ue004\ue005,
\ue004ow require\ue005 t\ue003at re\ue005earc\ue003 \ue001eliver\ue005 \ue001emo\ue004\ue005tra\ue000le \ue000e\ue004eft\ue005 to t\ue003e eco\ue004omy,
\ue005ociety, pu\ue000lic policy, culture a\ue004\ue001 t\ue003e quality o\ue002 live\ue005.

You ca\ue004 rea\ue001 over t\ue003e page a\ue000out t\ue003e way\ue005 we pla\ue004 to meet t\ue003e \ue004ew
REF target\ue005 \ue000ut t\ue003i\ue005 i\ue005\ue005ue o\ue002 I\ue004\ue004ovate i\ue005 a major example o\ue002 t\ue003e way\ue005 t\ue003e
i\ue004\ue005titutio\ue004 i\ue005 alrea\ue001y \ue003avi\ue004g a\ue004 impact locally, \ue004atio\ue004ally a\ue004\ue001 i\ue004ter\ue004atio\ue004ally.
You ca\ue004 keep up to \ue001ate wit\ue003 all our applie\ue001 re\ue005earc\ue003 project\ue005, late\ue005t
\ue005tu\ue001e\ue004t\ue005\ue003ip\ue005 a\ue004\ue001 \ue005ervice\ue005 \ue002or \ue000u\ue005i\ue004e\ue005\ue005 at www.cove\ue004try.ac.uk/re\ue005earc\ue003\ue004et.

I\ue002 you \ue003ave a\ue004y comme\ue004t\ue005 a\ue000out t\ue003e magazi\ue004e or a\ue004y o\ue002 our
project\ue005, plea\ue005e \ue001o \ue004ot \ue003e\ue005itate to get i\ue004 touc\ue003. I look \ue002orwar\ue001 to
\ue003eari\ue004g \ue002rom you.

P\ue00a\ue009\ue002\ue001ss\ue009\ue00a ia\ue008 ma\ue00as\ue004a\ue006\ue006, Pro Vice-C\ue003a\ue004cellor (Re\ue005earc\ue003)
i\ue004\ue004ovate@cove\ue004try.ac.uk
InSIde
InnOVATE / sPRInG 20 10
4 nEWs
T\ue003e late\ue005t re\ue005earc\ue003 \ue004ew\ue005 \ue002rom acro\ue005\ue005 t\ue003e campu\ue005
Features
8 dREAM MAChInE
T\ue003e U\ue004iver\ue005ity ma\ue001e o\ue004e ma\ue004'\ue005 li\ue002elo\ue004g \ue001ream come
true wit\ue003 a \ue000e\ue005poke car \ue001e\ue005ig\ue004
10 LIVInG OFF ThE LAnd
A\ue004 e\ue001ucatio\ue004al project i\ue004 nigeria i\ue005 trai\ue004i\ue004g gra\ue001uate\ue005
to proft \ue002rom orga\ue004ic \ue005u\ue005tai\ue004a\ue000le agriculture
20 RECEssIOn bUsTER
A \ue002u\ue004\ue001i\ue004g package i\ue005 \ue003elpi\ue004g \ue000u\ue005i\ue004e\ue005\ue005e\ue005 reali\ue005e t\ue003eir
pote\ue004tial \ue001uri\ue004g t\ue003e \ue001i\ue002fcult eco\ue004omic climate
24nIChE
VEhICLEs

T\ue003e U\ue004iver\ue005ity i\ue005
o\ue002\ue002eri\ue004g re\ue005earc\ue003 a\ue004\ue001
\ue001evelopme\ue004t \ue005upport
to \ue004ic\ue003e ve\ue003icle

ma\ue004u\ue002acturer\ue005
26 PAssIOn FOR FAshIOn
E\ue004couragi\ue004g \ue005mall e\ue004terpri\ue005e\ue005 i\ue004 sout\ue003 A\ue002rica
28 hAPPY CAMPUs
Art a\ue004\ue001 lea\ue001er\ue005\ue003ip ma\ue004ageme\ue004t are improvi\ue004g li\ue002e at
T\ue003e Campi\ue004g a\ue004\ue001 Carava\ue004\ue004i\ue004g Clu\ue000
Special focus - Sports
13 sPORTInG AChIEVEMEnTs
I\ue004tro\ue001uci\ue004g t\ue003e U\ue004iver\ue005ity'\ue005 \ue005port\ue005 activitie\ue005
14 REAdInG, WRITInG And RUnnInG
Teac\ue003i\ue004g c\ue003il\ue001re\ue004 to \ue003op a\ue004\ue001 \ue005kip coul\ue001 improve
\ue003ealt\ue003 a\ue004\ue001 t\ue003e \ue004atio\ue004'\ue005 \ue005porti\ue004g ac\ue003ieveme\ue004t\ue005
16 PITCh PERFECT
A\ue004 i\ue004\ue004ovative \ue002oot\ue000all project i\ue005 promoti\ue004g
e\ue001ucatio\ue004 over\ue005ea\ue005
18 sPORTInG ChAMPIOns?
W\ue003at \ue005porti\ue004g type are you? new re\ue005earc\ue003 i\ue005
\ue003elpi\ue004g Cove\ue004try target \ue004o\ue004-participa\ue004t\ue005 i\ue004 \ue005port
Regulars
23 CAsE nOTEs: COMPOsT
Te\ue005ti\ue004g compo\ue005t \ue002or u\ue005e i\ue004 \ue005u\ue005tai\ue004a\ue000le \ue001rai\ue004age
30Q&A
de\ue005ig\ue004i\ue004g teac\ue003i\ue004g material\ue005 \ue002or a\ue001ult lear\ue004er\ue005
Welcome
Ma\ue005agi\ue005g e\ue000it\ue006\ue008

K\ue000\ue004e\ue002 Sm\ue001\ue005h,
Depu\ue005y D\ue001\ue004ec\ue005\ue003\ue004
\ue003f M\ue000\ue004ke\ue005\ue001\ue002g f\ue003\ue004
C\ue003ve\ue002\ue005\ue004y U\ue002\ue001ve\ue004s\ue001\ue005y

e\ue000it\ue001\ue000 a\ue005\ue000 \ue000\ue001sig\ue005\ue001\ue000 b\ue00a
Ell\ue001\ue003\ue005\ue005 H\ue003use
C\ue003mmu\ue002\ue001c\ue000\ue005\ue001\ue003\ue002s
p\ue008i\ue005t\ue001\ue000 b\ue00a
Emme\ue004s\ue003\ue002s

Decorating The Camping
and Caravanning
Club\u2019s headquarters

Supporting niche
vehicle manufacturers
Setting up fashionable
enterrpises in South
Africa Advice and funding
to beat the recession
DREAM
MACHINE
DESIGNING A
BESPOKE CAR FOR
BENINGHOVEN\u2019S
CENTENARY
Applied research at Coventry University
Issue 7 Spring 2010
LIVING OFF
THE LAND

HELPING NIGERIA
PROFIT FROM
ORGANIC SUSTAINABLE

AGRICULTURE
Perfect
match

How Coventry is
using its sports and
business expertise to
promote education

overseas
SPECIAL FOCUS
For MorE
inForMation
If you would like to \ue000nd

\ue006ut m\ue006\ue008\ue001 ab\ue006ut a\ue005\ue00a \ue006\ue002 th\ue001
a\ue008tic\ue004\ue001s withi\ue005 this issu\ue001,
i\ue002 \ue00a\ue006u ha\ue009\ue001 a g\ue001\ue005\ue001\ue008a\ue004
\ue001\ue005qui\ue008\ue00a ab\ue006ut a\ue007\ue007\ue004i\ue001\ue000
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t\ue006 a \ue002utu\ue008\ue001 issu\ue001 \ue006\ue002
I\ue005\ue005\ue006\ue009at\ue001, c\ue006\ue005tact us \ue006\ue005

emai\ue004
\ue005\ue008\ue008\ue009\ue00bat\ue001@c\ue009\ue00b\ue001\ue008t\ue00a\ue00c.ac.uk
W\ue001bsit\ue001
www.c\ue009\ue00b\ue001\ue008t\ue00a\ue00c.ac.uk/
\ue00a\ue001s\ue001a\ue00ac\ue004\ue008\ue001t

This \ue007ub\ue004icati\ue006\ue005 is a\ue009ai\ue004ab\ue004\ue001
i\ue005 \ue006th\ue001\ue008 \ue002\ue006\ue008mats \ue006\ue005
\ue008\ue001qu\ue001st. p\ue004\ue001as\ue001
c\ue006\ue005tact Ma\ue008\ue003\ue001ti\ue005g a\ue005\ue000
C\ue006mmu\ue005icati\ue006\ue005s \ue006\ue005

+44 (0) 24 7688 8352
8
26

\u201cou\ue00a app\ue006\ue005\ue001d
\ue00a\ue001s\ue001a\ue00ac\ue004 a\ue008d
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part of a major project to explore the bene\ue000ts of low-carbon vehicles.
As \ue007a\ue008t \ue006\ue002 th\ue001 CABled (C\ue006\ue009\ue001\ue005t\ue008\ue00a a\ue005\ue000 Bi\ue008mi\ue005gham l\ue006w emissi\ue006\ue005s
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Microcabs\u00ae and the station will enable users to \ue000ll up easily during the trials.

Th\ue001 stati\ue006\ue005 wi\ue004\ue004 b\ue001 th\ue001 thi\ue008\ue000 \ue006\ue002 its \ue003i\ue005\ue000 i\ue005 th\ue001 Mi\ue000\ue004a\ue005\ue000s, ma\ue003i\ue005g a \u2018h\ue00a\ue000\ue008\ue006g\ue001\ue005 \ue008i\ue005g\u2019 with tw\ue006 \ue006th\ue001\ue008s \ue004\ue006cat\ue001\ue000 at th\ue001 U\ue005i\ue009\ue001\ue008sit\ue00a \ue006\ue002 Bi\ue008mi\ue005gham a\ue005\ue000 l\ue006ughb\ue006\ue008\ue006ugh U\ue005i\ue009\ue001\ue008sit\ue00a.

Th\ue001 \ue008\ue006a\ue000-w\ue006\ue008th\ue00a Mic\ue008\ue006cabs, which ca\ue005 b\ue001
\ue000\ue008i\ue009\ue001\ue005 \ue004\ue001ga\ue004\ue004\ue00a \ue006\ue005 th\ue001 \ue008\ue006a\ue000, a\ue008\ue001 \ue001x\ue007\ue001ct\ue001\ue000 t\ue006
b\ue001 i\ue005 us\ue001 \ue002\ue008\ue006m S\ue001\ue007t\ue001mb\ue001\ue008 a\ue005\ue000 wi\ue004\ue004 b\ue001 ab\ue004\ue001 t\ue006

do a 70-80 mile range in one \ue000ll.

data \ue000u\ue008i\ue005g th\ue001 t\ue008ia\ue004s wi\ue004\ue004 h\ue001\ue004\ue007 i\ue005\ue002\ue006\ue008m
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ca\ue008b\ue006\ue005 t\ue008a\ue005s\ue007\ue006\ue008t.

di\ue008\ue001ct\ue006\ue008 \ue006\ue002 St\ue008at\ue001gic d\ue001\ue009\ue001\ue004\ue006\ue007m\ue001\ue005ts, da\ue009\ue001
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\ue002u\ue001\ue004 c\ue001\ue004\ue004 \ue007\ue006w\ue001\ue008. Th\ue001 stati\ue006\ue005 acc\ue001\ue004\ue001\ue008at\ue001s \ue006u\ue008
\ue007\ue008\ue001s\ue001\ue005c\ue001 i\ue005 this a\ue008\ue001a.\u201d

CABled is \ue007a\ue008t \ue006\ue002 \ue001ight \ue005ati\ue006\ue005a\ue004 t\ue008ia\ue004s \ue006\ue002
\ue004\ue006w ca\ue008b\ue006\ue005 \ue009\ue001hic\ue004\ue001s b\ue001i\ue005g \ue002u\ue005\ue000\ue001\ue000 b\ue00a Th\ue001
T\ue001ch\ue005\ue006\ue004\ue006g\ue00a St\ue008at\ue001g\ue00a B\ue006a\ue008\ue000.

For MorE inForMation:
\ue009isit www.mic\ue008\ue006cab.c\ue006.u\ue003
Mur\ue001er trial\ue005

T\ue004\ue001 law Sc\ue004\ue009\ue009\ue006 \ue005s \ue00a\ue001s\ue001a\ue00ac\ue004\ue005\ue008\ue003 pu\ue000\ue006\ue005c \ue00a\ue001act\ue005\ue009\ue008 t\ue009 s\ue001\ue008t\ue001\ue008c\ue005\ue008\ue003 \ue005\ue008 cas\ue001s \ue009\ue002 \ue007u\ue00ad\ue001\ue00a \ue005\ue008 e\ue008\ue003\ue006a\ue008d a\ue008d Wa\ue006\ue001s a\ue002t\ue001\ue00a \ue00a\ue001c\ue001\ue005\ue00b\ue005\ue008\ue003 a \ue00a\ue001s\ue001a\ue00ac\ue004 \ue003\ue00aa\ue008t \ue009\ue002

over \u00a350k from the Nuf\ue000eld Foundation.

T\ue004\ue001 g\ue009\ue00b\ue001\ue00a\ue008\ue007\ue001\ue008t \ue004as \ue000\ue001\ue001\ue008 \ue00a\ue001\ue00b\ue005\ue001w\ue005\ue008\ue003 t\ue004\ue001
\ue004\ue009\ue007\ue005c\ue005d\ue001 \ue006aw \ue009\ue002 e\ue008\ue003\ue006a\ue008d a\ue008d Wa\ue006\ue001s, \ue000ut t\ue004\ue001
pu\ue008\ue005s\ue004\ue007\ue001\ue008t \ue009\ue002 c\ue009\ue008\ue00b\ue005ct\ue001d \ue007u\ue00ad\ue001\ue00a\ue001\ue00as \u2013 t\ue004\ue001
\ue007\ue009st s\ue001\ue00a\ue005\ue009us k\ue005\ue006\ue006\ue001\ue00as \u2013 \ue004as \ue000\ue001\ue001\ue008 \ue001xp\ue00a\ue001ss\ue006\ue00c
\ue001xc\ue006ud\ue001d \ue002\ue00a\ue009\ue007 c\ue009\ue008s\ue005d\ue001\ue00aat\ue005\ue009\ue008.
T\ue004\ue001 \ue006aw \ue005s \ue000as\ue001d \ue009\ue008 a\ue008 u\ue008t\ue001st\ue001d assu\ue007pt\ue005\ue009\ue008
t\ue004at t\ue004\ue001\ue00a\ue001 \ue005s \ue009\ue00b\ue001\ue00aw\ue004\ue001\ue006\ue007\ue005\ue008\ue003 pu\ue000\ue006\ue005c supp\ue009\ue00at \ue002\ue009\ue00a
t\ue004\ue001 \ue007a\ue008dat\ue009\ue00a\ue00c s\ue001\ue008t\ue001\ue008c\ue001 \ue009\ue002 \ue006\ue005\ue002\ue001 \ue005\ue007p\ue00a\ue005s\ue009\ue008\ue007\ue001\ue008t
a\ue008d t\ue004at \ue005\ue002 t\ue004\ue001 \ue006aw was c\ue004a\ue008\ue003\ue001d t\ue004\ue001\ue00a\ue001 w\ue009u\ue006d

be a serious loss of public con\ue000dence in the

c\ue00a\ue005\ue007\ue005\ue008a\ue006 just\ue005c\ue001 s\ue00cst\ue001\ue007.
ba\ue00a\ue00a\ue00c m\ue005tc\ue004\ue001\ue006\ue006, P\ue00a\ue009\ue002\ue001ss\ue009\ue00a \ue009\ue002 C\ue00a\ue005\ue007\ue005\ue008a\ue006 law
a\ue008d C\ue00a\ue005\ue007\ue005\ue008a\ue006 Just\ue005c\ue001, w\ue005\ue006\ue006 c\ue009\ue008duct a pu\ue000\ue006\ue005c
su\ue00a\ue00b\ue001\ue00c t\ue009 t\ue001st t\ue004\ue005s assu\ue007pt\ue005\ue009\ue008. T\ue004\ue001 su\ue00a\ue00b\ue001\ue00c w\ue005\ue006\ue006
\ue005d\ue001\ue008t\ue005\ue002\ue00c t\ue004\ue001 k\ue005\ue008ds \ue009\ue002 \ue004\ue009\ue007\ue005c\ue005d\ue001s \ue00a\ue001\ue003a\ue00ad\ue001d as
d\ue001s\ue001\ue00a\ue00b\ue005\ue008\ue003 a \ue007a\ue008dat\ue009\ue00a\ue00c \ue006\ue005\ue002\ue001 s\ue001\ue008t\ue001\ue008c\ue001 a\ue008d pu\ue000\ue006\ue005c
u\ue008d\ue001\ue00asta\ue008d\ue005\ue008\ue003 \ue002\ue009\ue00a t\ue004\ue001 wa\ue00c cu\ue00a\ue00a\ue001\ue008t s\ue001\ue008t\ue001\ue008c\ue005\ue008\ue003
\ue009\ue002 c\ue009\ue008\ue00b\ue005ct\ue001d \ue007u\ue00ad\ue001\ue00a\ue001\ue00as \ue009p\ue001\ue00aat\ue001s.
T\ue004\ue001 p\ue00a\ue009j\ue001ct ca\ue006\ue006\ue001d Sentencing in cases of

murder: an analysis of public opinion \ue00au\ue008s u\ue008t\ue005\ue006
Ju\ue006\ue00c 2010 a\ue008d \ue00a\ue001c\ue001\ue005\ue00b\ue001d a \ue003\ue00aa\ue008t \ue009\ue002 \u00a357,871.
n\ue001w h\ue00a\ue000\ue008\ue006g\ue001\ue005 \ue002\ue006\ue008c\ue001
Inbrief

The Health Design &
Technology Institute (HDTI)
has won a national award \ue001or
its collaborative work with a
local company.

The iawards, backed by the
Government, recognise British
achievements in science,
technology and innovation.
HDTI won \ue001or its work with
Birmingham-based Opal
Contracts, a manu\ue001acturer
o\ue001 blinds, curtain tracks and
security systems.

HDTI helped Opal develop
a novel curtain \ue000xing clip that
enables the easy packing,
storage, handling and
suspension o\ue001 disposable
curtains within a healthcare

environment.

The product has recorded
\ue000rst year sales o\ue001 \u00a31.3m and is
targeted at minimising the risk
o\ue001 in\ue001ection, particularly \ue001rom
superbugs in UK hospitals.

S\ue001\ue00a\ue005\ue009us \ue00a\ue001c\ue009\ue003\ue008\ue005t\ue005\ue009\ue008

Director o\ue001 the Serious Games
Institute (SGI), David Wortley
was invited to become a
Fellow o\ue001 the Royal Society o\ue001
Arts in November 2009.

Wortley was given the
honour in recognition o\ue001
the work he has done to
promote serious games. The
West Midlands (UK) region
is recognised as one o\ue001 the
key EU regions with regard to
the development o\ue001 serious

games.

Last year Pro\ue001essor John
Beddington, the Chie\ue001
Scienti\ue000c Adviser to the
Government, visited the SGI
and HRH Prince Andrew has
also expressed an interest in
looking around the Institute
a\ue001ter seeing one o\ue001 its projects
in Oman.

Awa\ue00ad \ue002\ue009\ue00a hDTi
Low Carbon /

C\ue006\ue009\ue001\ue005t\ue008\ue00a wi\ue004\ue004 \ue005\ue006w
t\ue001st Mic\ue008\ue006cabs \ue004i\ue003\ue001
th\ue001 \ue006\ue005\ue001 \ue007ictu\ue008\ue001\ue000
ab\ue006\ue009\ue001

\u00bb fu\ue001\ue004\ue004i\ue005g u\ue007 \ue002\ue006\ue008 a \ue005\ue001w \ue007\ue008\ue006j\ue001ct that wi\ue004\ue004 t\ue001st a
\ue008a\ue005g\ue001 \ue006\ue002 h\ue00a\ue000\ue008\ue006g\ue001\ue005-\ue002u\ue001\ue004\ue004\ue001\ue000 \ue009\ue001hic\ue004\ue001s
InTHeknoW
\u00bb leAdInG THe WAy In ApplIed reSeArCH
\u00bb C\ue006\ue009\ue001\ue005t\ue008\ue00a\u2019s \ue008\ue001s\ue001a\ue008ch ag\ue001\ue005\ue000a is a\ue004\ue008\ue001a\ue000\ue00a
\ue006\ue005 ta\ue008g\ue001t \ue002\ue006\ue008 \ue002u\ue005\ue000i\ue005g c\ue006u\ue005ci\ue004 \ue008\ue001\ue002\ue006\ue008ms
Demand for
research
with impact
war SUrViVaL / t\ue007\ue004 u\ue00c\ue008\ue013\ue004\ue00f\ue010\ue008\ue011\ue014 \ue008\ue010

w\ue00d\ue00f\ue009\ue008\ue00c\ue006 w\ue008\ue011\ue007 i\ue010\ue008\ue010-Wicce \ue000\ue00c\ue003 \ue00a\ue00d\ue002\ue000\ue00a
\ue00d\ue00f\ue006\ue000\ue00c\ue008\ue010\ue000\ue011\ue008\ue00d\ue00c\ue010 \ue008\ue00c n\ue00d\ue00f\ue011\ue007\ue004\ue00f\ue00c u\ue006\ue000\ue00c\ue003\ue000 \ue000\ue00c\ue003
l\ue008\ue001\ue004\ue00f\ue008\ue000 \ue011\ue00d \ue00d\ue005\ue005\ue004\ue00f \ue00f\ue004\ue010\ue004\ue000\ue00f\ue002\ue007 \ue000\ue00c\ue003 \ue011\ue00f\ue000\ue008\ue00c\ue008\ue00c\ue006 \ue011\ue007\ue000\ue011
\ue008\ue010 \ue007\ue000\ue013\ue008\ue00c\ue006 \ue000 \ue00e\ue00d\ue010\ue008\ue011\ue008\ue013\ue004 \ue008\ue00b\ue00e\ue000\ue002\ue011 \ue00d\ue00c \ue011\ue007\ue004 \ue00a\ue008\ue013\ue004\ue010 \ue00d\ue005
w\ue00d\ue00b\ue004\ue00c w\ue000\ue00f \ue010\ue012\ue00f\ue013\ue008\ue013\ue00d\ue00f\ue010

4I\ue005\ue005\ue006\ue009at\ue001 / S\ue007\ue008i\ue005g 2010
For MorE inForMation:
\ue009isit www.h\ue001\ue002c\ue001.ac.u\ue003/r\ue001s\ue001a\ue008ch/\ue008\ue001\ue002/
Delivering reSeArCh WiTh imPACT is \ue006\ue005\ue001 \ue006\ue002 th\ue001 \ue003\ue001\ue00a \ue002\ue006cus\ue001s
\ue006\ue002 th\ue001 \ue005\ue001w s\ue00ast\ue001m \ue002\ue006\ue008 ass\ue001ssi\ue005g th\ue001 qua\ue004it\ue00a \ue006\ue002 \ue008\ue001s\ue001a\ue008ch i\ue005 Uk high\ue001\ue008
education institutions, and Coventry is con\ue000dent about its projects.

Th\ue001 r\ue001s\ue001a\ue008ch exc\ue001\ue004\ue004\ue001\ue005c\ue001 f\ue008am\ue001w\ue006\ue008\ue003 (ref) \ue008\ue001\ue007\ue004ac\ue001s th\ue001 r\ue001s\ue001a\ue008ch
Ass\ue001ssm\ue001\ue005t ex\ue001\ue008cis\ue001 (rAe) a\ue005\ue000 th\ue001 cha\ue005g\ue001s a\ue008\ue001 b\ue001i\ue005g ma\ue000\ue001 i\ue005
c\ue006\ue005su\ue004tati\ue006\ue005 with th\ue001 \ue002\ue006u\ue008 high\ue001\ue008 \ue001\ue000ucati\ue006\ue005 \ue002u\ue005\ue000i\ue005g c\ue006u\ue005ci\ue004s \ue002\ue006\ue008
e\ue005g\ue004a\ue005\ue000, Sc\ue006t\ue004a\ue005\ue000, Wa\ue004\ue001s a\ue005\ue000 n\ue006\ue008th\ue001\ue008\ue005 I\ue008\ue001\ue004a\ue005\ue000.

C\ue006\ue009\ue001\ue005t\ue008\ue00a is \ue007a\ue008ticu\ue004a\ue008\ue004\ue00a \ue002\ue006cusi\ue005g its \ue008\ue001s\ue001a\ue008ch \ue001\ue002\ue002\ue006\ue008ts \ue006\ue005 c\ue006\ue008\ue001 a\ue008\ue001as
\ue006\ue002 a\ue007\ue007\ue004i\ue001\ue000 \ue008\ue001s\ue001a\ue008ch such as e\ue005gi\ue005\ue001\ue001\ue008i\ue005g, e\ue000ucati\ue006\ue005, p\ue006\ue004itics a\ue005\ue000
I\ue005t\ue001\ue008\ue005ati\ue006\ue005a\ue004 Stu\ue000i\ue001s, A\ue004\ue004i\ue001\ue000 H\ue001a\ue004th p\ue008\ue006\ue002\ue001ssi\ue006\ue005s, d\ue001\ue005tist\ue008\ue00a a\ue005\ue000 nu\ue008si\ue005g,
Busi\ue005\ue001ss a\ue005\ue000 Ma\ue005ag\ue001m\ue001\ue005t, a\ue005\ue000 A\ue008t a\ue005\ue000 d\ue001sig\ue005.

Th\ue001 ass\ue001ssm\ue001\ue005t is sch\ue001\ue000u\ue004\ue001\ue000 \ue002\ue006\ue008 c\ue006m\ue007\ue004\ue001ti\ue006\ue005 i\ue005 2013 a\ue005\ue000 th\ue001 maj\ue006\ue008
\ue000i\ue002\ue002\ue001\ue008\ue001\ue005c\ue001 t\ue006 th\ue001 rAe is that i\ue005stituti\ue006\ue005s wi\ue004\ue004 \ue005\ue001\ue001\ue000 t\ue006 \ue007\ue008\ue006\ue009i\ue000\ue001 cas\ue001 stu\ue000\ue00a
examples to show how their research delivers demonstrable bene\ue000ts to the

\ue001c\ue006\ue005\ue006m\ue00a, s\ue006ci\ue001t\ue00a, \ue007ub\ue004ic \ue007\ue006\ue004ic\ue00a, cu\ue004tu\ue008\ue001 a\ue005\ue000 th\ue001 qua\ue004it\ue00a \ue006\ue002 \ue004i\ue009\ue001s. A\ue005 \ue001xam\ue007\ue004\ue001
\ue006\ue002 h\ue006w th\ue001 U\ue005i\ue009\ue001\ue008sit\ue00a is ma\ue003i\ue005g a\ue005 im\ue007act \ue006\ue005 \ue007\ue001\ue006\ue007\ue004\ue001\u2019s \ue004i\ue009\ue001s is th\ue001 w\ue006\ue008\ue003 it
has ca\ue008\ue008i\ue001\ue000 \ue006ut with Isis-W\ue006m\ue001\ue005's I\ue005t\ue001\ue008\ue005ati\ue006\ue005a\ue004 C\ue008\ue006ss-Cu\ue004tu\ue008a\ue004 excha\ue005g\ue001
(Isis-WICCe), a\ue005 i\ue005t\ue001\ue008\ue005ati\ue006\ue005a\ue004 \ue005\ue006\ue005-g\ue006\ue009\ue001\ue008\ue005m\ue001\ue005t \ue006\ue008ga\ue005isati\ue006\ue005 bas\ue001\ue000 i\ue005
kam\ue007a\ue004a, t\ue006 su\ue007\ue007\ue006\ue008t w\ue006m\ue001\ue005 wa\ue008 su\ue008\ue009i\ue009\ue006\ue008s i\ue005 n\ue006\ue008th\ue001\ue008\ue005 Uga\ue005\ue000a a\ue005\ue000 lib\ue001\ue008ia.
d\ue008 H\ue001\ue004\ue001\ue005 li\ue001b\ue004i\ue005g-ka\ue004i\ue002a\ue005i has b\ue001\ue001\ue005 ca\ue008\ue008\ue00ai\ue005g \ue006ut \ue008\ue001s\ue001a\ue008ch, i\ue005t\ue001\ue008\ue009\ue001\ue005ti\ue006\ue005 a\ue005\ue000
t\ue008ai\ue005i\ue005g with Isis-WICCe t\ue006g\ue001th\ue001\ue008 with \ue004\ue006ca\ue004 c\ue006mmu\ue005it\ue00a sta\ue003\ue001h\ue006\ue004\ue000\ue001\ue008s a\ue005\ue000
\ue007\ue008\ue006\ue002\ue001ssi\ue006\ue005a\ue004s, t\ue006 im\ue007a\ue008t \ue005\ue001w s\ue003i\ue004\ue004s. This has \ue001\ue005ab\ue004\ue001\ue000 \ue004\ue006ca\ue004 \ue006\ue008ga\ue005isati\ue006\ue005s
t\ue006 \ue002aci\ue004itat\ue001 cha\ue005g\ue001 a\ue005\ue000 \ue007\ue006siti\ue009\ue001 t\ue008a\ue005s\ue002\ue006\ue008mati\ue006\ue005 i\ue005 th\ue001 \ue004i\ue009\ue001s \ue006\ue002 w\ue006m\ue001\ue005 wa\ue008
su\ue008\ue009i\ue009\ue006\ue008s a\ue005\ue000 i\ue005c\ue008\ue001as\ue001 ca\ue007acit\ue00a a\ue005\ue000 \ue003\ue005\ue006w\ue004\ue001\ue000g\ue001 \ue006\ue002 \ue007\ue008\ue006\ue002\ue001ssi\ue006\ue005a\ue004s.

C\ue006\ue009\ue001\ue005t\ue008\ue00a has a\ue004wa\ue00as \ue002\ue006cus\ue001\ue000 \ue006\ue005 a\ue007\ue007\ue004i\ue001\ue000 \ue008\ue001s\ue001a\ue008ch a\ue005\ue000 H\ue001a\ue000 \ue006\ue002
r\ue001s\ue001a\ue008ch d\ue001\ue009\ue001\ue004\ue006\ue007m\ue001\ue005t n\ue001i\ue004 f\ue006\ue008b\ue001s sai\ue000 s\ue001\ue004\ue001cti\ue005g s\ue006m\ue001 \ue006\ue002 its \ue003\ue001\ue00a \ue008\ue001s\ue001a\ue008ch
a\ue008\ue001as a\ue004\ue004\ue006ws th\ue001 i\ue005stituti\ue006\ue005 t\ue006 \ue000\ue001\ue009\ue001\ue004\ue006\ue007 its i\ue005t\ue001\ue008\ue000isci\ue007\ue004i\ue005a\ue008\ue00a a\ue007\ue007\ue008\ue006ach.

\u201cA g\ue008\ue001at\ue001\ue008 im\ue007act ca\ue005 b\ue001 achi\ue001\ue009\ue001\ue000 \ue006\ue005 \ue007\ue008\ue006j\ue001cts that ha\ue009\ue001 a\ue005
i\ue005t\ue001\ue008\ue000isci\ue007\ue004i\ue005a\ue008\ue00a s\ue006\ue004uti\ue006\ue005. W\ue001 a\ue008\ue001 \ue005\ue006w \ue009\ue001\ue008\ue00a much \ue002\ue006cus\ue001\ue000 \ue006\ue005 bui\ue004\ue000i\ue005g
i\ue005t\ue001\ue008\ue000isci\ue007\ue004i\ue005a\ue008\ue00a t\ue001ams t\ue006 \ue008\ue001s\ue007\ue006\ue005\ue000 t\ue006 cu\ue008\ue008\ue001\ue005t a\ue005\ue000 \ue002utu\ue008\ue001 cha\ue004\ue004\ue001\ue005g\ue001s. It
\ue006\ue007\ue001\ue005s u\ue007 m\ue006\ue008\ue001 \ue006\ue007\ue007\ue006\ue008tu\ue005iti\ue001s a\ue005\ue000 m\ue001a\ue005s w\ue001 ca\ue005 ca\ue007ita\ue004is\ue001 \ue006\ue005 a \ue008a\ue005g\ue001
\ue006\ue002 \ue001x\ue007\ue001\ue008tis\ue001 \ue002\ue008\ue006m \ue000i\ue002\ue002\ue001\ue008\ue001\ue005t \ue000isci\ue007\ue004i\ue005\ue001s,\u201d h\ue001 sai\ue000.

oth\ue001\ue008 a\ue008\ue001as \ue006\ue002 th\ue001 ref wi\ue004\ue004 \ue002\ue006cus \ue006\ue005 out\ue007uts, which wi\ue004\ue004 b\ue001 ass\ue001ss\ue001\ue000
th\ue008\ue006ugh a \ue007\ue008\ue006c\ue001ss \ue006\ue002 \ue001x\ue007\ue001\ue008t \ue008\ue001\ue009i\ue001w usi\ue005g \ue008\ue006bust \ue000ata wh\ue001\ue008\ue001 a\ue009ai\ue004ab\ue004\ue001 (\ue002\ue006\ue008
\ue001xam\ue007\ue004\ue001, i\ue005 m\ue001\ue000ici\ue005\ue001 a\ue005\ue000 sci\ue001\ue005c\ue001) a\ue005\ue000 e\ue005\ue009i\ue008\ue006\ue005m\ue001\ue005t, which ta\ue003\ue001s acc\ue006u\ue005t

of the quality of the research environment in supporting a continuing \ue001ow of
\ue001xc\ue001\ue004\ue004\ue001\ue005t \ue008\ue001s\ue001a\ue008ch a\ue005\ue000 its \ue001\ue002\ue002\ue001cti\ue009\ue001 \ue000iss\ue001mi\ue005ati\ue006\ue005 a\ue005\ue000 a\ue007\ue007\ue004icati\ue006\ue005.

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