SPECIAL ENGLISH FOR INTERNATIONALMARKETING ±A Sample
Written By Jack Martinez -Copyright 2010If you are interested in improving your career bytaking this course, please send a message to: firstname.lastname@example.orgCourses available in CDs, Skype, IM Messenger,etc.
SUCCESS CAME BUT ONLY AFTER PRODUCT ADAPTATIONGeneral Foods¶ Tang, the orange juicesubstitute that the astronauts took intospace, is a major contributor to KraftFoods¶ foreign earnings. Success came onlyafter Tang was adapted to local marketconditions.
In Brazil, the world¶s largest fresh orange juice exporter, the Tang powder didn´t havemuch success in the beginning because people there, like in many other Latin-American countries don´t have the hearty breakfast eating habit.