Tourism Industry

Presented by:-
DEEPAK AMBULKAR
PGDIIBM/09/043
DATE:-16/02/2010
Introduction

The Ministry of Tourism in any country seeks ways to

promote and develop tourism in the country. Tourism
Industry Growth in any country is prone to the
changing economic conditions. In the event when a
country is passing through a low phase or an individual's
job is at stake, not many people choose to travel. This
poses a limitation in the spending power of the
individuals. People under these circumstances tend to
settle for low budget restaurants, hotels for amusement
parks and nearby places.
Tourism Improvements
Programs:
 Tourism improvement programs aim at:
 Making the marketing tools and promotional
tools strong
 Employ trained personnel
 Make the programs act as catalyst in
investments by private bodies.
 Propounding projects and programs at the
national level.
 Carry out research work for the betterment of
the Tourism industry.
 Infrastructure is developed.
Improving Tourism Industry Growth
 The Ministry of Tourism adopts many
policies to counteract hurdles and obstacles
which come in the way of the development
of Tourism in a country. Policies adopted by
Ministry of Tourism are aimed at enhancing
services and tourism tools to attract as
many tourists as possible. This also
includes working on Eco tourism projects.
Every possible effort is made to set
standards as per norms of the World
tourism Industry
Contribution to the Economy
 According to the Travel & Tourism Competitiveness
Report 2009 brought out by the World Economic
Forum, the contribution of travel and tourism to gross
domestic product (GDP) is expected to be at 6.0 per
cent (US$ 67.3 billion) in 2009 rising to US$ 187.3
billion by 2019.
 The report also states that real GDP growth for travel
and tourism economy is expected to be 0.2 per cent
in 2009 and to an average 7.7 per cent per annum
over the coming 10 years. Export earnings from
international visitors and tourism goods are expected
to generate 6.0 per cent of total exports (almost US$
16.9 billion) in 2009, growing (nominal terms) to US$
51.4 billion in 2019
Government Initiative
 The campaign ‘Visit India Year 2009’ was
launched at the International Tourism
Exchange in Berlin, aimed to project India
as an attractive destination for
holidaymakers. The government joined
hands with leading airlines, hoteliers,
holiday resorts and tour operators, offering
them a wide range of incentives and
bonuses during the period between April
and December, 2009
Medical Tourism
 Despite the economic slowdown, medical tourism in
India is the fastest growing segment of tourism industry,
according to the market research report “Booming
Medical Tourism in India”. The report adds that India
offers a great potential in the medical tourism industry.
Factors such as low cost, scale and range of treatments
provided in the country add to its attractiveness as a
medical tourism destination
 According to a report by RNCOS, medical tourism will
grow at a CAGR of over 27 per cent for the period 2009–
12 to generate revenues worth US$ 2.4 billion by 2012.
The number of medical tourists is anticipated to grow at
a CAGR of over 19 per cent to reach 1.1 million by 2012.
The report adds that India’s share in the global medical
tourism industry will climb to around 2.4 per cent by the
end of 2012.
Hospitality
 The Indian hotel industry is adding over 90,000
more rooms across the country in the next five
years to meet the demand. The contribution of
the hotel industry to the country’s GDP was 6.1
per cent in 2008-09.
The Road Ahead

According to the latest Tourism Satellite Accounting (TSA)

research, released by the World Travel and Tourism Council
(WTTC) and its strategic partner Oxford Economics in March
2009:
 The demand for travel and tourism in India is expected to
grow by 8.2 per cent between 2010 and 2019 and will place
India at the third position in the world.
 India’s travel and tourism sector is expected to be the second
largest employer in the world, employing 40,037,000 by
2019.
 Capital investment in India's travel and tourism sector is
expected to grow at 8.8 per cent between 2010 and 2019.
 The report forecasts India to get capital investment worth
US$ 94.5 billion in the travel and tourism sector in 2019.
 India is projected to become the fifth fastest growing
business travel destination from 2010-2019 with an
estimated real growth rate of 7.6 per cent.