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International Entry Strategy Ppt

International Entry Strategy Ppt

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Published by makky26

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Categories:Types, Business/Law
Published by: makky26 on May 08, 2010
Copyright:Attribution Non-commercial

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01/13/2013

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INTERNATIONAL ENTRYSTRATEGY
ByGROUP :3
 
Introduction
Entry Strategy
 Entry strategy for international markets is a comprehensive plan, whichsets forth the objectives, goals, resources, and policies that will guide acompany's international business operations over a future period long enough to achieve sustainable growth in world markets
(Root
)
Being such an important issue market entry mode choice became theobject of numerous theories and models developed to understand andexplain associated phenomena.
Among these five basic approaches are particularly prominent andhave been applied widely
.
 
The five theories are:
Th
e Stage of Development (SD) model (Jo
h
anson and Paul1975; Brooke),
Th
e
T
ransaction Cost Analysis (
T
CA) model and extensions(Anderson and Gatignon,1986; Hill et al. 1990; Erramilli and Rao1993),
Th
e Owners
h
ip, Location and Internalization (OLI) model(Dunning)
Th
e Organization Capacity (OC) model (Aulak
h
and Kotabe1997; Mad
h
ok 1998)
Th
e Decision Making Process (DMP) model (Root 1994; Younget al. 1989).

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