"Believe the hype. The Internet and the World Wide Web have become the most
important new communication media since television, and ones that are fundamentally
reshaping contemporary understanding of sales and marketing.". During the last part of
the 1990s, the Internet boom saw all kinds of brand new companies that were developing
services and products that literally capitalized on the Internet's potential.

Unfortunately, the push-to-market often resulted in very poor planning and many
business models failed to include realistic and profitable business objectives. When the
year 2000 ended, many of the above mentioned companies closed their doors. After this
black period, the surviving and the new opened companies realized that the web-based
strategies and techniques must be taken into consideration just like any other classic
marketing tools. The basic questions regarding marketing must still be answered, some of
them are:

Search Engine Optimization ( SEO ) - considered by many to be the most cost-
effective method for attracting visitors to a website by getting that website listed
on top search engines and directories. This method asked many crucial questions,
such as: How can this be accomplished in an efficient way? On-site or off-site
optimization? Which keywords are most efficient?

Pay Per Click Advertising ( PPC ) - the quickest and easiest method to create
instant online presence. All PPC campaigns can be created and launched within 2
weeks and the costs are determined by the keyword search volume and the
keyword market value. The most important question regarding this method is:
How to ensure that owners get the most return on their investment?

E-Mail Marketing - a custom newsletter design which is combined with a very
powerful e-mail management system that sends engaging e-mail, promotions,
newsletters, which will stand out above the rest, is one marketing method.
Questions raised by this method are: What is a drip campaign? What is an auto-
responder?

Advanced Web Statistics - this method brings more information besides the basic
question of how many hits the site receives. These statistics allow owners to
measure vital information in a very easy matter, some of the info includes: Where
are the visitors coming from? How long do they stay on the website? Which